Welcome To #CyclingForMe

headshotHi Everyone!

I’m Seth. I’m a 34 year old, father, husband and digital marketer, who has just got back into cycling after a 2 1/2 year hiatus. This blog will be a place to share my thoughts and adventures.

Please feel free to comment and share your experiences too.

Posted on Medium

The Startup Journey

This post was originally posted on Medium

So I met the founder of a great new startup called My Sensory Locations (MSL) back in January and loved the idea so much I became their Chief Marketing Officer.

The idea behind it is to give the special needs community the ability to venture out of their comfort zone and try new restaurants, visit new businesses, and get a sense of what to expect when they get there before they ever venture out.

This idea has never been done before, that’s what drew me in and why I’m investing so much time into getting the application through the Minimal Viable Product (MVP) stage. We’re still chugging at it, with the goal to have a working MVP by late September of this year.

I’ve done the startup thing before. I’ve started and I am currently running my own digital marketing agency, which after 8 years (or so) is still very much a startup. Yet, though I know how to bootstrap and hack my way through getting a product or service to market, this MSL project is completely new and exciting for me. Oh, and did I mention, totally scary?

Like everyone involved in project they are invested in and passionate about, I want to see MSL succeed and be wildly successful. Not for the riches or the fame, but to make a difference in a grossly under-served and growing demographic.

The unknown is what gets me. Putting all this work into something, that you know will work… you think will work… you hope will work.

So this journey is really only beginning. I’m excited to see where it goes and how it progresses, but I’d be lying if I said I’m a bit scared and nervous.

If you’d like to learn more about My Sensory Locations go to or email the team at ten.lsmteg@ofni. MSL is launching in the Philadelphia-metro area in late September. If you would like updates on our progress, please send us an email and we’ll add you to our “Updates” list.

Seth Goldstein is the CMO of My Sensory Locations. His views are his and don’t necessarily reflect those of MSL or the rest of the team.


Wordcamp Philly 2015 – What An Experience

wcphilly-volunteerAs I do every year, I attended (and volunteered at) Wordcamp Philly 2015. This year it was held at the University of the Sciences in Philadelphia. First off what an amazing facility and campus. I’ve never been there and I’m impressed with the space.


Wordcamp Philly was a two-day event, this year June 13-14. I only attended the main day on the 13th, but it was such a great event. I always loved the “barcamp-esqe” atmosphere, where it’s not too stuffy and everyone is there to help one another. Another great thing is that it was only $20 to attend, making it affordable for people of all walks of life who want to learn WordPress.

This was my first year volunteering and I’m glad I did. Though I didn’t sit through any session straight through, I feel as thought I got more out of it, because I picked up some great bits of info from sessions I might not have even attended otherwise.


If you get a chance to attend a Wordcamp next year, whether it be in Philly or elsewhere, I suggest you take advantage of the opportunity. You can learn more about this years Wordcamp and see the presenters slides by going to the website and looking at the #WCPhilly Hashtag on Twitter.

If you would like to see the photos I took at the event you can go to:


Writing Quite A Bit Over At

I am writing regularly at

As you might have noticed, I haven’t published a post here in a while. That’s because I’ve been asked to write over at, the new site run by Luria Petrucci (formerly known as Cali Lewis). You can view my posts by going here: and consider joining the great community by clicking here. I my articles come out every Wednesday around 2pm. So be sure to watch for a post from me about the latest article.

Posted on Linkedin

The Value Of Chat To Social Media

The Value of Chat to Social Media

This was originally posted on Linkedin.

Recently I’ve found myself using the various chat functions on social media quite a bit. Google+ Hangouts is a key for keeping in touch with contractors and family alike. Facebook Messenger, which I originally thought was a waste of time, has become a great communication tool. Skype, though not exactly a social media platform, is indispensable for keeping up with clients and contractors alike. I also use Skype to help run my podcast network,

With the use of these chatting platforms, I’ve noticed a couple sites that would benefit from such a feature:

  1. LinkedIn – Hands down, if LinkedIn had a chat function alongside its email functionality, it would be even more valuable. Allowing communication between contacts within your personal network could only benefit this social media platform and its millions of users.
  2. Facebook – Messenger on mobile devices is great, but you’re forced to use the main Facebook interface to message on a desktop. You can always download chat clients like Pidgin and Trillian, but they are missing valuable features that a Facebook created version would provide. Because Facebook also owns WhatsApp, integrating a desktop app using similar technology should be a simple task.

I left Twitter off this list because their Direct Messages feature is similar to chatting via text message and the company is currently making progress towards making this feature easier to use.

All in all, a chat function adds great value to social media. Not having this feature in your product can, and probably will, hurt it in the long run.

What do you think? Should LinkedIn and other non-chat enabled sites build out chat functionality? Post your thoughts in the comments.

Seth Goldstein is the Creative Director of Goldstein Media LLC, a Philadelphia area Internet marketing agency, which focuses on social media, Web design, email marketing, search engine optimization. He is also the founder of the Netcast Network, a podcast network focused on the Philadelphia area technology and startup scene. You can follow him online on Twitter, LinkedIn, and Google+.

Posted on Linkedin

Location, Location, Location – Where To Post Your Content


This post originally appeared on LinkedIn

With the growth of a blogging platform on LinkedIn, and services like Medium that offer alternative place to write and share your insights besides your blog, it is apparent that content marketing, writing, and sharing one’s wisdom is here to stay. The question, for me at least, is where is the best place to post your content? Do you post it on one of these third party sites, do you post it on your blog, or do you post it on both (albeit with proper attribution to where it first appeared with a link)? I’m not sure if I have a clear cut answer for you.

Here are some positives to posting on Medium, LinkedIn and similar services:

  1. You don’t have to worry about setting up and maintaining a blog
  2. You have a built in audience
  3. You often get more engagement

Here are some negatives:

  1. You lose some control on how your content is shared and used
  2. You are giving your content to a third party party on a service that you don’t have complete control over
  3. You can’t always export your content
  4. It’s harder to control the sales/lead funnel

What do you think? Did I miss some positives? Did I miss some negatives? Post them in the comments.

Oh and it’s not lost on me that I’m posting this on LinkedIn.

Seth Goldstein is the founder of Netcast Network. is an audio/video podcast network focusing on the technology and startup scene in and around the Philadelphia, Pennsylvania region. You can contact Seth on Twitter@sethgoldstein or @phillytech_org or via email Seth[At]PhillyTech[Dot]org.

Posted on Medium

2015 Will Be The Year Of The Podcaster

This article was originally posted on Medium

Podcasting hasn’t gone anywhere. I swear, people are treating podcasting like it’s a new medium. It’s not. It’s be around since at least 2006 and been going strong since.

With this new renaissance, podcasts are gaining a legitimacy they didn’t have before. With this second renaissance, people who started off listing to Serial are now venturing out to see what else they can listen too. This is a great opportunity for networks and shows like mine to show people that podcasting isn’t a passing fad or a nascent medium.


I’ve been doing podcasts since 2009. First with, the now defunct, Addicted to Social Media, a few failed shows (they never took off), and finally a great start with the Netcast Network. Through my experiences with the medium, I’ve seen what works, what doesn’t work. I’ve also see podcasts grow from small hobbies to large ventures.

With the entering of a new era of podcasting, I predict that 2015 will be the year of the podcaster and the legitimization of this form of journalism and storytelling.

What do you think? Post your comments below.

Seth Goldstein is the founder of Netcast Network. is an audio/video podcast network focusing on the technology and startup scene in and around the Philadelphia, Pennsylvania region. You can contact Seth on Twitter @sethgoldstein or @phillytech_org or via email Seth[At]PhillyTech[Dot]Com.

Posted on Medium

Sony Pictures Was Hacked… North Korea Was Behind It. Now What?

This post was originally posted on Medium.

sony_pictures_logoSony Pictures was hacked. Terrorist threats were made. Now a dumb comedy about two journalists trying to kill the North Korean leader isn’t being shown because of threats of terrorist attacks.

The group, the Guardians of Peace (ironic name isn’t it?), seems to have gotten their sponsorship from North Korea itself (

First, who’s hair-brained idea was it to make a movie plot about killing a sitting world leader? Especially a world leader known for being a little bit unhinged? That was dumb (which is saying it lightly). Even if it’s a leader who is a tyrant and a maniac, it’s in poor taste.

Does this look like a guy who is playing around? I don’t think so.

Second, what can the US do? North Korea is a rogue, isolated, desperate nation with nuclear weapons. There has to be some kind of recourse, I know that, but what? There are already sanctions against the country. We can invade without starting World War III. Maybe a cyber attack back? But wouldn’t that just fan the flames more?

I don’t think there’s an easy answer.

As far as the choice to pull the movie after the GOP (the hackers), made threats of a new 9/11, I think it was a bad idea. Now hackers and countries have a playbook on how to get their way and effect Americans’ freedoms. They found the weak point in the United State’s armor. This is not a good thing. In my opinion a terrorist attack has already occurred that might have an even more lasting impact on our country than a physical attack. Afterall terrorism doesn’t have to manifest itself in death and carnage. It just needs to instill terror — which is exactly what it did.

I don’t want another 9/11… ever. Especially over the holidays. But now that we have set this dangerous precedent, what’s next?

I’d love to hear your thoughts. Post them below or hit me up on Twitter @sethgoldstein.

Seth Goldstein is the founder of Netcast Network, a podcast network focusing on the technology and startup scene emerging and growing in Philadelphia and the surrounding areas. He is also the creative director of Goldstein Media LLC, interactive agency based in Doylestown, Pennsylvania.

Posted on Linkedin

Starting A Podcast/Netcast Network Is No Easy Feat

This post was originally posted on Linkedin on 11/25/14

In October, I decided to start a podcast/netcast network called The goal was to bring attention to the Philadelphia Tech/Startup scene, as well as combine some of the random video shows I’ve been doing across the Web.

About a month later we’re going strong. We have four sponsors and 6 podcasts (with more in development). Along the way I’ve learned quite a bit:

  1. Getting the word out is hard. Word of mouth is king and can be difficult to manage. It is doable, you just need to work your network.
  2. Don’t be afraid to ask for something. What’s the worst that can happen, they reject you?
  3. It’s all about commitment and dedication. Having a regular schedule for shows is key to keeping the listeners coming back for more.
    1. Video is fun, but people want audio too. After about 3 weeks of having just video (yea I know we did it backwards), we finally have audio for 3 of our shows. These are the shows that can work both ways.
  4. Reach out to your networks on Social Media to find other talent for the network. Lots of people want to get involved in podcasting, they just don’t know how to go about it.
  5. Think about how you’re going to monetize prior to venturing out. There are great crowd funding platforms out there. Finding the right one or two is critical to your success.
  6. What I’ve learned is do one campaign at a time. If you don’t you’re splitting the message of where you want people to contribute. (We’re currently running a campaign (, where people can support our network on a monthly basis and an IndieGoGo campaign (, where people can contribute one time to a $500 funding goal.)
  7. Having a background in journalism helps, but isn’t necessary.
  8. Getting guests to appear on your show can have its challenges, including coordinating schedules, but it is also incredibly rewarding. Watching your audience grow based on your guest schedule is amazing!

These are just a few items on an ever-growing list of lessons I’m learning about starting a podcast/netcast network and startup.

Do you podcast/netcast? Do you consume podcasts/netcasts? Let me know your thoughts in the comments below.

Seth Goldstein is an Internet Marketer based in Doylestown, PA (a suburb of Philadelphia). He is the Creative Director of Goldstein Media LLC, a small interactive agency and is the founder of a startup netcast network featuring shows on technology, startups and much more. Check it out!

Posted on Linkedin

Android Is Coming Into Its Own

This post originally appeared on LinkedIn on 10/15/2014

For years people have been talking about fragmentation on Android, Google’s mobile operating system. They point to the iPhone as the pinnacle of perfection and Android as a “hot mess.”

While fragmentation is an issue. The diversity of the Android ecosystem also has its benefits. Google has just releases three new commercials touting what many of us Android fans already know — diversity is good.

The great thing about these commercials is what they don’t say and instead what they show.

Take a look at the commercials and let me know what you think.

Seth Goldstein is the Principal Creative Director at Goldstein Media, an interactive marketing agency in Doylestown, PA. He is a self-proclaimed Android fanboy and loves his gadgets. Visit or his profile site for more information. You can also follow him on Twitter, Google+, LinkedIn, Instagram and Pinterest.