New Year… New Decade

2020 is almost here. With it comes not only a new year, but a new decade.

Looking back on the past decade and how much has changed, technologically, politically, culturally. Both good and bad things have happened.

This morning, I sat down at my desk and started thinking and reflecting on this decade. Lots of changed have happened to me this decade.

  • My son was born, that definitely changed my life for the better.
  • I joined and subsequently left the corporate world.
  • I restarted up Goldstein Media after leaving the corporate world.
  • Goldstein Media v2 has been much more successful than v1 thanks to all my experiences leading up to it.
  • My wife and I celebrated 10 years of marriage.

So much has happened. It’s hard to recall it all in one sitting.

As scary as the world might seem, I’m grateful for so much in my life. My parents, my wife and son, my family in general, my friends and colleagues.

Life is definitely sending out lemons lately (especially politically), but it’s our job to make them in to lemonade and make this next year and decade count.

What are you grateful for this last decade? What are you going to do this coming decade differently to truly rock it?

Photo by Jamie Street on Unsplash


A Great Podcasts For Dads

Ryan Holiday a well known author and modern day philosopher recently started a podcast called the Daily Dad. It’s 2 minutes of thought provoking thoughts on being a father and how to be the best one you can be.

The way Ryan posts his episodes is clever. He puts the whole transcript in the description of the podcast and also releases them daily as emails. Since they are only 2 minutes in length, they are easy to consume.

I highly recommend check out the show.

Image Credit: The Daily Dad


Sometimes Getting Out Of The Office Is The Best Thing

I love my office at Stacks Co. in Doylestown. I like the sense of community and the hustle and bustle. But I need to remember that sometimes getting out of the office is good too.

Today I went down to Carneys Point Township in New Jersey to visit a client of mine with my team.

It was about an 1 hour and 15 minutes away from Doylestown, but the drive was rather easy. Not a whole lot of traffic and quite nice with Spotify blasting.

I’ve noticed ever since moving into Stacks, I prefer to stay in and not travel all around. I often forget what it’s like to get out in the world.

Today was fun and now I’m back in my office getting work done.

Do you feel content taking calls via Zoom, Skype, or the phone and not traveling out? If this is the case, make a point of going to see a client or a colleague away from the office. Trust me it’ll feel great.

Photo by Lo Sarno on Unsplash


No Two Snowflakes Are The Same

Most things in this world are like snowflakes — not identical. Sometimes the difference is so slight it’s almost not noticeable.

With this in mind, people need to learn to think outside of the box. Both when they approach work and their personal life. Thinking outside of the box makes all the difference.

Out Of The Box In Business

In business, no two companies are the same. They might offer similar products, but the execution of those products will always be different, even if it’s just slightly.

Think outside of the box is what will bring these differences to the forefront and enable the leaders of the companies to capitalize on them.

Out Of The Box In Everyday Life

In everyday life, thinking outside of the box keeps life interesting. Going about life the same way every day creates boredom and complacency. Try waking up early, trying something different for you meals, take a different route to the office.

Thinking outside of the box enables people to bring about change quicker and more effectively.

What do you think? Do you try and think outside of the box?

Photo by Darius Cotoi on Unsplash


Thinking Outside The Box During The Holidays

The holidays can be a tough time. Family, that you only see on holidays, coming in and spending extended periods of time with you, present buying, holiday parties, you name it it’s stressful.

For many, the holidays also means going to see Santa Claus in a mall.

Author Mark Chalifoux, on The Dad website, writes:

Taking your kids to meet Santa is a wholesome family tradition. You get to drive to an always-crowded suburban mall, spend 10 minutes circling for a parking spot, wait in a long line to meet Santa, and then take a picture of your kid crying when he comes face to face with the most magical person in their world. It really is pretty special.

This experience is daunting for anyone with kids. But it can be much harder for families with kids who are on the Autism Spectrum.

In malls across the country, Autism Speaks is making it easier for children with Autism see Santa in a calm environment. This is an example of a partnership between a great nonprofit and businesses who gets it.

Autism Speaks made visiting Santa a more enjoyable experience for everyone.

This example of thinking out of the box is a great example of how businesses can get people in the mall to see an attraction like Santa, but without the stress and bad memories. This brings in a segment of the population who would might otherwise skip the situation all together.

So it’s a win/win. The family gets the memories with Santa and the mall gets people who are really appreciative in their establishment to then spend more time there and possibly spend money.

What do you think? Post you thoughts below.

Image Credit: Mike Arney on Unsplash


Writing Down Your Process

When you have a reoccurring project or task, you might not think you have to write it down. And you might remember all the steps. But I’m here to tell you that writing it down helps you streamline it and make it better.

I do a bi-weekly podcast called Digital Marketing Dive. The production turnaround isn’t that long after the show is recorded. But when it comes to promotion, that’s where writing down the process has helped me.

I used to fly by the seat of my pants when it came to promoting the podcast. Though the practice of writing down the process, I’ve see that I’ve often missed certain steps that would be good to do in order to get the most promotion possible.

Do you write down your processes?

Image Credit: Pixabay


Always Backup Your Site

I came into work, with an idea. I wanted to add a sidebar to this blog. I love the Twenty Twenty theme, that I’m using, but a blog needs a sidebar.

Without a clear way to just add it, I turned to the Goog. There I found a plugin that would work with Twenty Seventeen. It said it was compatible with the latest WordPress version, so installed it.

Well, to make a slightly long story very short. It totally borked my site template.

Luckily my host has daily backups. and I remembered to quickly copy the previous post into Word before restoring the site to yesterday’s glory.

All this said, a very important lesson can be taught. Backup your sites people! Even if it’s just for safety and do it weekly.

My suggestion is to either find a hosting provider that does it for you (daily is best) or get a plugin like Updraft Plus to do it for you.

And if you don’t normally work on your site daily, you can do weekly, but remember to do a backup prior to messing around with anything.

Today’s minor bump in the road could have been adverted, albeit it only slightly, by doing a quick manual backup prior to mucking around.

So that’s what I got. Go backup your site! Right now. What are you waiting for!

Oh, and if the sidebar isn’t on the blog yet it means I’m still figuring out how to add it.

Image Credit: Pixabay


Getting Up Early… Especially On Mondays

Like most people, I don’t love Mondays. I know, I know, Mondays are just another day in the week. But there is something about coming off of two days that are structured differently (aka the weekend), that make Monday tough.

It has to do with getting back into the routine of the week and making sure everything is set to have a good week.

In Amy Landino’s book, Good Morning Good Life, she encourages everyone to figure out their morning routine. Amy believes that a good morning routine helps you conquer the day and, to use a Gary Vee term, CRUSH IT,

Now as as Amy has said, every person’s morning routine is different and it should be.

My Monday morning routine, which is far from a routine right now, hopefully will look like this:

  1. Get up
  2. Take my medicine
  3. Go downstairs
  4. Make coffee
  5. Drink a glass of lemon water
  6. Check the phone, albeit briefly
  7. Drink the glass of lemon water and think
  8. Sit down at the computer and write about something here.
  9. Meditate (here’s hoping that this will be a regular thing)
  10. Get lunches ready
  11. Get showered and dressed for the day
  12. Go to work

Now this is the plan of my Mondays. Let’s see how it actually pans out.

How do you handle your Mondays? Heck, how do you handle your mornings in general.Image Credit: Pixabay


Mental Health And Entrepreneurship

I’m attending a online summit for digital marketing agencies, run by Jan Koch of One of today’s session is on mental health.

Jan talks to Phil Morrow about how to deal with your mental health while running an agency.

It’s a great session and highlights one very important point (among other good points), that if you are having breakdowns or panic attacks because of your job, you’re not alone.

If you are a solopreneur or a entrepreneur, making sure you have a support system in place to help you through the rough patches is key.

How do you deal with your mental health and work?

Image Credit: Pexels

Digital Marketing

Email Is A Powerful Tool… Used Correctly

I just got an email from a sales person asking if I was “still interested in learning about his product.” It caught be a bit off guard, because I never was introduced to their product in the first place.

I know there are many tactics to get people to engage via email. Often it involves an introductory email. Though sometimes people try and be crafty and switch stuff up. I’m not saying don’t make the intro email catchy and clever, I’m saying be above board with it.

If I’ve never heard of your product and you ask me a question that is later in the process at the top of the relationship process, it’s just going to confuse me and make me put you in spam.

Now if you started the conversation at the top of the relationship funnel, you might not get a response, but you probably would either get deleted or archived… not put in spam.

Email, which is probably the most necessary of the internet evils, is still a very strong tool for business communication and sales. I think it should be used, just correctly.

What do you think? Let me know.

Image Credit: Pixabay