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Posted on Linkedin

The Value Of Chat To Social Media

The Value of Chat to Social Media

This was originally posted on Linkedin.

Recently I’ve found myself using the various chat functions on social media quite a bit. Google+ Hangouts is a key for keeping in touch with contractors and family alike. Facebook Messenger, which I originally thought was a waste of time, has become a great communication tool. Skype, though not exactly a social media platform, is indispensable for keeping up with clients and contractors alike. I also use Skype to help run my podcast network, PhillyTech.org.

With the use of these chatting platforms, I’ve noticed a couple sites that would benefit from such a feature:

  1. LinkedIn – Hands down, if LinkedIn had a chat function alongside its email functionality, it would be even more valuable. Allowing communication between contacts within your personal network could only benefit this social media platform and its millions of users.
  2. Facebook – Messenger on mobile devices is great, but you’re forced to use the main Facebook interface to message on a desktop. You can always download chat clients like Pidgin and Trillian, but they are missing valuable features that a Facebook created version would provide. Because Facebook also owns WhatsApp, integrating a desktop app using similar technology should be a simple task.

I left Twitter off this list because their Direct Messages feature is similar to chatting via text message and the company is currently making progress towards making this feature easier to use.

All in all, a chat function adds great value to social media. Not having this feature in your product can, and probably will, hurt it in the long run.

What do you think? Should LinkedIn and other non-chat enabled sites build out chat functionality? Post your thoughts in the comments.

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Seth Goldstein is the Creative Director of Goldstein Media LLC, a Philadelphia area Internet marketing agency, which focuses on social media, Web design, email marketing, search engine optimization. He is also the founder of the PhillyTech.org Netcast Network, a podcast network focused on the Philadelphia area technology and startup scene. You can follow him online on Twitter, LinkedIn, and Google+.

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Posted on Linkedin

Location, Location, Location – Where To Post Your Content

Location-Location-Location---Blog-postjpg

This post originally appeared on LinkedIn

With the growth of a blogging platform on LinkedIn, and services like Medium that offer alternative place to write and share your insights besides your blog, it is apparent that content marketing, writing, and sharing one’s wisdom is here to stay. The question, for me at least, is where is the best place to post your content? Do you post it on one of these third party sites, do you post it on your blog, or do you post it on both (albeit with proper attribution to where it first appeared with a link)? I’m not sure if I have a clear cut answer for you.

Here are some positives to posting on Medium, LinkedIn and similar services:

  1. You don’t have to worry about setting up and maintaining a blog
  2. You have a built in audience
  3. You often get more engagement

Here are some negatives:

  1. You lose some control on how your content is shared and used
  2. You are giving your content to a third party party on a service that you don’t have complete control over
  3. You can’t always export your content
  4. It’s harder to control the sales/lead funnel

What do you think? Did I miss some positives? Did I miss some negatives? Post them in the comments.

Oh and it’s not lost on me that I’m posting this on LinkedIn.

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Seth Goldstein is the founder of PhillyTech.org Netcast Network. PhillyTech.org is an audio/video podcast network focusing on the technology and startup scene in and around the Philadelphia, Pennsylvania region. You can contact Seth on Twitter@sethgoldstein or @phillytech_org or via email Seth[At]PhillyTech[Dot]org.

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Posted on Medium

2015 Will Be The Year Of The Podcaster

This article was originally posted on Medium

Podcasting hasn’t gone anywhere. I swear, people are treating podcasting like it’s a new medium. It’s not. It’s be around since at least 2006 and been going strong since.

With this new renaissance, podcasts are gaining a legitimacy they didn’t have before. With this second renaissance, people who started off listing to Serial are now venturing out to see what else they can listen too. This is a great opportunity for networks and shows like mine to show people that podcasting isn’t a passing fad or a nascent medium.

podcasting-image

I’ve been doing podcasts since 2009. First with, the now defunct, Addicted to Social Media, a few failed shows (they never took off), and finally a great start with the PhillyTech.org Netcast Network. Through my experiences with the medium, I’ve seen what works, what doesn’t work. I’ve also see podcasts grow from small hobbies to large ventures.

With the entering of a new era of podcasting, I predict that 2015 will be the year of the podcaster and the legitimization of this form of journalism and storytelling.

What do you think? Post your comments below.

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Seth Goldstein is the founder of PhillyTech.org Netcast Network. PhillyTech.org is an audio/video podcast network focusing on the technology and startup scene in and around the Philadelphia, Pennsylvania region. You can contact Seth on Twitter @sethgoldstein or @phillytech_org or via email Seth[At]PhillyTech[Dot]Com.

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Posted on Medium

Sony Pictures Was Hacked… North Korea Was Behind It. Now What?

This post was originally posted on Medium.

sony_pictures_logoSony Pictures was hacked. Terrorist threats were made. Now a dumb comedy about two journalists trying to kill the North Korean leader isn’t being shown because of threats of terrorist attacks.

The group, the Guardians of Peace (ironic name isn’t it?), seems to have gotten their sponsorship from North Korea itself (http://s3th.me/2DT).

First, who’s hair-brained idea was it to make a movie plot about killing a sitting world leader? Especially a world leader known for being a little bit unhinged? That was dumb (which is saying it lightly). Even if it’s a leader who is a tyrant and a maniac, it’s in poor taste.

kimjungunUniform
Does this look like a guy who is playing around? I don’t think so.

Second, what can the US do? North Korea is a rogue, isolated, desperate nation with nuclear weapons. There has to be some kind of recourse, I know that, but what? There are already sanctions against the country. We can invade without starting World War III. Maybe a cyber attack back? But wouldn’t that just fan the flames more?

I don’t think there’s an easy answer.

As far as the choice to pull the movie after the GOP (the hackers), made threats of a new 9/11, I think it was a bad idea. Now hackers and countries have a playbook on how to get their way and effect Americans’ freedoms. They found the weak point in the United State’s armor. This is not a good thing. In my opinion a terrorist attack has already occurred that might have an even more lasting impact on our country than a physical attack. Afterall terrorism doesn’t have to manifest itself in death and carnage. It just needs to instill terror — which is exactly what it did.

I don’t want another 9/11… ever. Especially over the holidays. But now that we have set this dangerous precedent, what’s next?

I’d love to hear your thoughts. Post them below or hit me up on Twitter @sethgoldstein.

Seth Goldstein is the founder of PhillyTech.org Netcast Network, a podcast network focusing on the technology and startup scene emerging and growing in Philadelphia and the surrounding areas. He is also the creative director of Goldstein Media LLC, interactive agency based in Doylestown, Pennsylvania.

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Posted on Linkedin

Starting A Podcast/Netcast Network Is No Easy Feat

This post was originally posted on Linkedin on 11/25/14

In October, I decided to start a podcast/netcast network called PhillyTech.org. The goal was to bring attention to the Philadelphia Tech/Startup scene, as well as combine some of the random video shows I’ve been doing across the Web.

About a month later we’re going strong. We have four sponsors and 6 podcasts (with more in development). Along the way I’ve learned quite a bit:

  1. Getting the word out is hard. Word of mouth is king and can be difficult to manage. It is doable, you just need to work your network.
  2. Don’t be afraid to ask for something. What’s the worst that can happen, they reject you?
  3. It’s all about commitment and dedication. Having a regular schedule for shows is key to keeping the listeners coming back for more.
    1. Video is fun, but people want audio too. After about 3 weeks of having just video (yea I know we did it backwards), we finally have audio for 3 of our shows. These are the shows that can work both ways.
  4. Reach out to your networks on Social Media to find other talent for the network. Lots of people want to get involved in podcasting, they just don’t know how to go about it.
  5. Think about how you’re going to monetize prior to venturing out. There are great crowd funding platforms out there. Finding the right one or two is critical to your success.
  6. What I’ve learned is do one campaign at a time. If you don’t you’re splitting the message of where you want people to contribute. (We’re currently running a Patreon.com campaign (http://patreon.com/phillytechorg), where people can support our network on a monthly basis and an IndieGoGo campaign (http://socl.bz/indiegogo), where people can contribute one time to a $500 funding goal.)
  7. Having a background in journalism helps, but isn’t necessary.
  8. Getting guests to appear on your show can have its challenges, including coordinating schedules, but it is also incredibly rewarding. Watching your audience grow based on your guest schedule is amazing!

These are just a few items on an ever-growing list of lessons I’m learning about starting a podcast/netcast network and startup.

Do you podcast/netcast? Do you consume podcasts/netcasts? Let me know your thoughts in the comments below.

Seth Goldstein is an Internet Marketer based in Doylestown, PA (a suburb of Philadelphia). He is the Creative Director of Goldstein Media LLC, a small interactive agency and is the founder of PhillyTech.org a startup netcast network featuring shows on technology, startups and much more. Check it out!

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Posted on Linkedin

Android Is Coming Into Its Own

This post originally appeared on LinkedIn on 10/15/2014

For years people have been talking about fragmentation on Android, Google’s mobile operating system. They point to the iPhone as the pinnacle of perfection and Android as a “hot mess.”

While fragmentation is an issue. The diversity of the Android ecosystem also has its benefits. Google has just releases three new commercials touting what many of us Android fans already know — diversity is good.

The great thing about these commercials is what they don’t say and instead what they show.

Take a look at the commercials and let me know what you think.

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Seth Goldstein is the Principal Creative Director at Goldstein Media, an interactive marketing agency in Doylestown, PA. He is a self-proclaimed Android fanboy and loves his gadgets. Visit GoldsteinMedia.com or his profile site for more information. You can also follow him on Twitter, Google+, LinkedIn, Instagram and Pinterest.

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Posted on Linkedin

Klout Is Getting Interesting

This post originally appeared on Linkedin on 9/25/2014.

kloutI’ll admit I haven’t logged into Klout in quite a while. You know what? They sure have pivoted.

Once, in my opinion, the most laughable attempt at proving influence in social media, Klout has changed to make itself a content discovery/distribution platform – and it’s quite appealing. Like Buffer, it allows you to connect to your social networks and share various topics, which are interesting to you, in the process you are boosting your influence on the platform.

Having only played with the “New” Klout for a few days now, I’m going to reserve final judgement for a follow up piece, but I’m wondering what you think of it?

Have you been to Klout recently? Do you like how it pivoted? Will you use it?

Post your thoughts in the comments below.

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Seth Goldstein is an Internet marketer based in Doylestown, Pennsylvania (just north of Philadelphia). He is the creative director of two companies, Goldstein Mediaand WebMarCom. To find out more about him you can view his profile here or take a look at his blog here.

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Posted on Linkedin

Why NFC Coming To iPhone and iOS Is Good

This post originally appeared on Linkedin September 2, 2014.

Up until now NFC (Near-Field Communication) was mostly used in the mobile space by non-iOS devices and hasn’t been as widely adopted as many had hoped.

With rumors of NFC coming as a feature in the new iPhone 6, we’ll see NFC finally take hold and become a standard. In the end, NFC coming to the iPhone and iOS is good for everyone.

I’ve been an Android user for a while now and love the idea of NFC for marketing and for convenience. By just tapping your phone to a small tag one can automate a number of functions and features.

Some features that will be simpler with NFC:

  • Turning on/off GPS
  • Turning on/off WiFi
  • Tap-to-pay (With Google Wallet or any other NFC enabled mobile payment system)
  • Checking in to a location on a network like Swarm/Foursquare
  • Tap a movie poster to be taken to a movie trailer

The uses for NFC are endless.

Have you tried NFC? What do you think? Will it be useful?

Seth Goldstein in the Creative Director at Goldstein Media LLC a Philadelphia-based interactive agency. You can find out more about him by visiting his About.me page.

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Posted on SethGoldstein.net

What Makes An Influencer – Hint It’s Not In The Numbers

This post originally appeared on GoldsteinMedia.com as well as Linkedin on July 29, 2014.

I’ve been wrestling with the idea of influence on social media. For a while there, there seemed to be a formula, however flawed, for determining influence. It involved numbers:

  • Your Facebook Likes
  • Your subscriber count on Facebook
  • Your subscriber count on Youtube
  • Your Twitter Following
  • Your Kred Score
  • Your Peer Index Score
  • Your Kout Score
  • Linkedin Endorsements
  • and finally what you were writing about and your knowledge.

This, thankfully, is changing. I’ve seen many people, without huge followings or high Klout scores, become influencers in their respective spaces. Regardless of these arbitrary numbers, their content still gains traction and sometimes even goes viral. In my opinion, influence is about what you know and your willingness to share it. It’s putting yourself out there and providing value without necessarily looking for something in return — and passion for what you do. People like Chris Brogan and Gary Vaynerchuk have huge influence, they achieved it organically before all this Klout nonsense. You know why? Their knowledge, their willingness to share and their passion.

What do you think gives a person influence? Post your thoughts in the comment section below.

Seth Goldstein in the Creative Director at Goldstein Media LLC a Philadelphia-based interactive agency. You can find out more about him by visiting his About.me page.

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Posted on Linkedin

Why Millenials Can’t Be Ignored And Should Be Allowed To Shine

This post originally appeared on Linkedin on June 14, 2014

I fall into space between the Generation X crowd and the Generation Y or Millennial crowd. Born in 1981, I remember before computers were mainstream. I had a Commadore 64, a 286, a 386, a Pentium. I remember doing Web design on a 56k modem, God that was slow. I remember only having over the air channels 3, 6, 10, 12, 17, 29 and 57. But still I’m technically part of a generation, the Millennial, who many don’t remember much of what I do. Because of this I feel that it is my duty to advocate for them and show how they can’t be ignored and how they should have every chance to shine.

To many, Millennials are viewed as lazy, entitled, and scattered, etc. For some this might be true. But for many of us the adjectives of creative, entrepreneurial, out-of-the-box thinkers fit better.

Many Millennials, myself included, left college to a really depressed job market. So we did what we could to make our way.

If you live in a metropolitan area like Philadelphia, like I do, you probably see a lot of small technology and even traditional businesses sprouting up with none other than Millennials at the helm. This is their free and entrepreneurial spirit at work. They don’t wait for a job to come to them. They create the job.

The difference between Millennials and the generations before them is that they’ve grown up with technology that has changed the world. They don’t remember a time before computers. Heck, many of them don’t know before the iPad. Because of this, using these tools comes naturally and what develops is often something great.

Even with all the positives about Millennials, many employers don’t know how to best handle and use Millennials to their true potential. Many companies still lock-down social networks and have restrictive policies that many Millennials don’t like to conform to. These companies need to embrace this generation and figure out the best way to utilize their talents.

Companies need to be open to change and realize that Millennials are not pencil pushers. They are so much more. And if they are given the chance to shine, many will truly impress.

So, what do I suggest to companies? Give your young workforce a chance to shine. Bring them into higher levels of the company. You’ll find yourself pleasantly surprised.

And guess what, the next generation, Generation Z, is going to be even more wired than the Millennials. Just wait.

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Seth Goldstein is an Internet marketer based in the Philadelphia-Metro area. He can be reached at LinkedIn@gmwd.us. Seth has more than 35k people following him on Google+ and is an ambassador for Google+. You can find out more about Seth at his Google+ profile and here on LinkedIn.