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Posted on Medium

The Death Of The Business Card? Not Yet!

The Death of the Business Card Not Yet

This post originally appeared on Medium

I’ve always been into business cards. Since I was young, I always had a business card for some little business I was doing. I always saw the value in having my contact info available to hand out.

Fast forward 20 years. I’m involved in 5 businesses, many at a high level, and I still use and believe that business cards are a crucial part of marketing and networking. So many companies come out and say they are developing an app or a site, which will result in the death of the business card. I have yet to see one that is compelling enough for me to use and stop carrying business cards.

In some of countries and cultures there’s an important etiquette and protocol behind business and business cards.

In Japan, the Japanese, from an early age, have business cards. How a card is presented is important as well. Doing this wrong could mean the difference between landing the deal or losing it. This culture of business cards is strong in other Asian countries as well.

There is something about the business card that makes the networking more personal. It’s a take away that the person can use to contact you and keep you at top of mind. There are services like FullContact that organize business for you and help you have your card where ever you are.

I love my business cards. They keep me front of mind with my current and prospective clients —  Britney Kennedy, Owner and Nutritionist at OnPoint Nutrition, a Philadelphia-based nutrition counseling firm.

Have you ever gotten a well made business card that felt good in the hand and had just the right thickness and pizzazz? How long did that card stay on your desk before getting thrown out or filed? Now compare this to getting cheaply made, not well thought out card? If you even take a second look at it, it get scanned or filed right away.

A good example of a card you’d want to keep are the ones that SWGPromo makes. They are metal. Yes, you heard me right, METAL! (Full disclosure I’m the social media manager for them). That is a way to make an impact. Another good example are those cards made by Moo, thick and sturdy, they always seem to stay on my desk for a longer period of time. Neither are inexpensive, but they do make an impression.

Spending the money on a well made card even in the U.S. is important. I find that while networking, if a person doesn’t have a card, I’m less likely to connect with them than if they give me a card. It’s not because I think less of them for not having a card. It’s because they aren’t front of mind and I don’t have something to remind me of them.

This is exactly where these business card replacement apps are lacking. The act of getting a card is still something that’s needed.

What do you think? Will we ever see the demise of the business card? What will replace it? What is the best business card you’ve ever received?

Seth Goldstein is the Principal Creative Director of Goldstein Media LLC, an interactive marketing agency based in Bucks County, Pennsylvania. In addition to his work with Goldstein Media, he is also the Chief Marketing Officer for My Sensory Locations, a location-based application for the Special Needs community, VP of Web and Social for PhillyTech.co, Social Media Manager forSWGPromo.com, and Editor and Chief of PhillyTech.org Netcast Network. Seth is a very busy man and that’s how he likes it.

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CyclingFor.Me

Got a Trainer and Loving The Option

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So I just bought a used  trainer for my bike. It’s going to be great for the winter when I can’t get out riding. Since it’s “new,” I’ve been using it the past few days to get the hang of it. It’s not the same as riding a bike, but it’s not bad though. It still kicks your ass and makes you sweat, probably more than when you’re on a bike (well depending on where you’re riding). The trick to a successful ride on the trainer is to find a good video to watch. I found this one:

Do you use a trainer at all? What tips can you share with me?

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CyclingFor.Me

The Season Might Be Over, But There Is More Cycling To Do

Follow The Path - Photo by Seth Goldstein

Many people call this time the off season for cycling. It’s starting to get cold and cyclists are moving indoors onto their trainers. But in fact, this is the prefect time to be riding outside.

The leaves are changing, the air is brisk, the riding is good when you’re not over heating with the heat of summer. Now, in my opinion is prime time for cycling.

What do you think? What’s your favorite time to cycle? When do you throw in the towel and go indoors on a trainer?

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Video

Is Twitter Dead?

Is Twitter Dead?

Andy Carvin, formerly of NPR and now of Reportedly, posted a link on his Facebook page to a Medium article by Umair Haque, where Haque discusses why he thinks Twitter is dying/dead. In the above video (via Blab.im), I discuss my thoughts on the future of Twitter and Haque’s article.

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Reviews

Review of the Garmin Edge 520 Cycling Computer and GPS

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garmin
Last week I wrote a review over at GeekBeat.tv on the Garmin Edge 520 Cycling Computer and GPS. I’m still using it and loving the ease of use and the quick and dirty information it provides to me while riding. The best part is that my phone can stay safely tucked away in my saddle bag.

So if you haven’t checked out the review, please do and be sure to leave me some comments. Thanks in advance.

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CyclingFor.Me

Nice Cool Ride In October

ride-10-5-2015

Today’s ride was a solid one. 12.9 miles good riding and a nice bite in the air. I definitely feel that all my cycling is making me stronger and healthier, which I need since I tend to eat quite a bit on the weekends. Especially at birthday parties.

I’m still testing the Garmin Edge 520 for a review I’m going to write on Geekbeat.tv. So stay tuned for that.

Here are today’s stats:

Stats from ride 10-5-15

And here are some pics from the ride:

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CyclingFor.Me

The Fall Is Here And So Is The Wind

ride 10-1-15
So we’re due to get a hurricane or a tropical storm in the next day or so. That explains the amount of wind out there. My God it’s windy. Today I ended up just doing a circuit for 4 miles around the neighborhood. Wish I could have done more, but something is better than nothing. I practiced my handling going in a circuit, which was good practice. so I got some benefit from the ride.

I think it’s time to bring out the Fall gear and buy some more. I only have one pair of bike pants and 1 long sleeve jersey. Also got to look into getting that trainer for the basement for when it’s snowing and WAY TOO COLD.

That’s all for now.

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CyclingFor.Me

Look What Came In The Mail Today!

Garmin Edge 520 Cycling Computer

I’m lucky enough that companies send me stuff to test out and review. The latest goody that I got to test and try out is the Garmin Edge 520 cycling computer and GPS.

I just got it today and hooked it up. I took it out for a quick spin and so far it’s great. I’ll post more as I use it more.

That’s all for now.

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CyclingFor.Me

Quick Ride Today. Fall Is Definitely In The Air.

Today I went out for a short 4.6 mile ride. I felt like I needed to get back on the bike, since I barely did any riding last week and none this weekend. Fall is in the air and I want to get my outside riding in before it gets too cold.

Here’s my quick route:
quick-ride-9282015

It’s going to be rainy the rest of the week, I hope to get out. We’ll see.

All for now.

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CyclingFor.Me

Fall Is Here! Get Out And Bike.

Fall is by far the best time to bike. The leaves are changing on the trees and it’s not blistering hot. At least not where I am. I can’t wait to get out on my bike tomorrow. Can’t today, it’s Yom Kippur.

All for now.

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