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There Is A Correct Way To Pitch On Social/LinkedIn

Thursday morning, I got a connection request from a person. Nothing quite out of the ordinary there. But in her connection message she very nicely asked something. She asked me if she could pitch me her services.

Yes… before connecting she took the approach to make her intentions known. She did it respectfully and the RIGHT way. It gave me the receiver of the message the opportunity to message her back ask some questions and DECIDE if I wanted to connect.

This connection, which I did accept, made my morning. After being pitched the wrong way so often, this made me so happy.

I’m not guaranteeing that I’ll work with her or if I even have a need right now for what she’s pitching, but that approach was such a breath of fresh air!

Thank you!

Have you gotten one of these messages or do you still just get the crappy pitches?

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Why It’s Important To Let Your Web Person Handle Your Hosting And Maintenance

I’ve been doing web design, web development, and digital marketing for more than 10 years. Of the years I’ve done a number of different methods to host my clients’ sites.

In the beginning I would have them pick up cheap hosting and they would manage that relationship. As time went on, the cheap hosting acted (what a surprise) like cheap hosting. I found myself dealing with the hosting issues for my clients and not getting compensated for that time.

I was always wary of handling the hosting relationship directly, because of potential complications resulting with parting ways with certain clients.

Not being one of those web people who hold clients’ sites hostage, I needed to find a way to do it right.

When a fellow developer friend of mine recommended Flywheel (affiliate link) to me it was perfect. I could handle the relationship, get compensated for my time, and if I had to part ways with a client I could easily sign over their account to them.

It’s important that someone who is familiar with the hosting environment deal with hosting. It saves money and time.

It’s a win win.

Do you handle your clients’ hosting for them? How do you deal with all the potential issues that can result from doing it?

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Different Ways To Network Other Than Traditional Networking Events

A good friend of mine and colleague Sara Rosenberg recently posted on LinkedIn about how there are many different ways to network not just going to networking events.

Her post makes some great points:

  • On LinkedIn alone you can…
    • Post great content.
    • Respond and comment on great content.
    • Reach out and connect to colleagues.
    • As for introductions to people who you are interested in meeting via mutual connections.
    • Share your connections posts and add more to the post when you repost it to share your ideas on the topic.
  • Go to workshops and seminars, which interest you and have the people you want to meet in attendance.
  • Host workshops and seminars on topics you’re consider yourself an expert.
  • Join PowerMatch. Yes, it’s networking, but in small groups that are manageable. If you do, tell Sara I told you about it.

The options are endless. And when you think about it, when you couple these “non-networking” networking activities with regular networking events you’ll be off to the races.

What other ways do you network without just going to networking events? Post them in the comments.

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Knowing When A Project Isn’t A Great Fit For You

Being an entrepreneur can be tough. Always prospecting for new business and pitching yourself and your services when you get a moment to do so to an interesting party, can be tough.

What’s hard is to know when to admit when a possible client might not be the best fit for you and your company. It’s tempting to take that business and roll with it. But often those jobs don’t end well.

Recently I had an opportunity to work with a really cool person, but what she was looking for wasn’t something I was up to speed on.

I knew deep down that I could help her, but not to the caliber she needed. Instead, I told her I would go into my network and see who I knew who might be the best fit for her.

It was a bit painful to turn away the business, but in the end the karma is worth it.

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Digital Marketers & Web Designers. Don’t hold Your Clients Hostage!

If I got paid $1 every time I had to untangle an existing site’s hosting account, WordPress account and plugin/theme issues, I’d be a very rich man.

In the digital marketing, especially in the web design, their are two many professionals holding clients hostage and making it really difficult for them to separate and go on their own or with another company.

Now I understand no one wants to lose a client, but not providing the client with at least the basics is really scummy.

Here’s what everyone should make sure they know before parting ways from an agency of any size.

  1. Where is the site hosted?
  2. How do you access the hosting?
  3. Who owns the relationship with the hosting company?
  4. What is your FTP (File Transfer Protocol) information?
  5. What is the administer username and password for your site?

Those are the bare minimum that any company should get from their agency, even if they aren’t parting ways.

Sorry for the rant, but I see people lose control of their own sites all the time. It’s best to protect yourself.

What do you think? Post your thoughts below.

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Feeling Good About How Far I’ve Come In My Entrepreneurial Journey

It’s been 11 years since I started on my entrepreneurial journey. Wow!

There have been lots of ups and downs. I know I’ve grown a lot since starting Goldstein Media, but it’s nice to see that others have noticed as well.

A really good business friend of mine who has known me throughout this journey wrote me a really nice email yesterday. It meant a lot.

He said I’ve grown into being a good business man and that I’ve matured since first starting the business in 2007/2008.

I’m not going to publish the email here since it’s private. Thanks Chuck for the kind words. I really value our friendship.

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Klein Camp 2019 at Temple University

It’s been 11 years of Klein Camp (or the old name Barcamp News Innovation) at the Klein School of Journalism at Temple University. I’ve been going for most of them.

Even though I’ve “escaped” journalism back in the late, ’00s I love to keep a thumb on what’s going on in the industry, especially during the Trump era.

Chris Wink and the Technical.ly team puts on a great event.

This year was a little smaller than other years. All the rooms are on the 3rd floor and their is only 3 being used. But even with that, the content is great.

Michael Shmerconish was the lunch keynote speaker.

If you are in journalism, recovering, or just curious, check out this event next year.

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Email Is A Necessary Evil

I honestly don’t know what I would do without email. It’s definitely a love hate relationship.

Every time I try to use a project management system, it seems so much easier to send an email for what needs to be done. Though if the email isn’t done right, it’s worse than using a confusing project management system. Done right it can be a beautiful thing.

Here are a few tips to getting your message across in email for projects:

  1. One email per project. If you’re working on multiple projects, don’t combine them in one email. It will just confuse things.
  2. Use lists, numbered or bulleted to break down tasks. This way it’s easy for the recipient to parse what you want them to do. Nothing’s worse than trying to figure out tasks in a long paragraph.
  3. If you do use a project management system, make sure everyone knows how it’s used. If something seems like it might be confusing in the system, send a email.
  4. Per project or client label (GMail terminology) the project for easy look up.

What do you guys think? Does email suck? Is it a necessary evil? Do you know of any project management programs that integrate with email? Post your thoughts in the comments.

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Mental Health and Entrepreneurship

I’m a very positive person. I don’t often feel depressed. I’m a “the glass is half full” kind of guy. But more and more I’m hearing about how depression and mental health is becoming a big topic not only in my entrepreneur circles, but in business as a whole.

This is a good thing. Having mental health be less of a stigma both at work and home allows people to get the help they need and become stronger and better people for both their jobs and families.

Having mental health be less of a stigma both at work and home allows people to get the help they need and become stronger and better people for both their jobs and families.

I recently met a woman, Lynette Davis, who is running a nonprofit called Love Yourself Love Your Business. It aims to be a group for entrepreneurs who need community and a support structure. It’s a great concept and I, for one, can’t wait to see what it’s all about when in launches.

What resources do you utilize for your own mental health? Is dealing with your mental health a priority for you? Let me know in the comments.

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Jordan Paris and School

So there is a guy on LinkedIn who announced he is giving a TEDx talk on why he thinks formal education and college is a waste of time and a scam. A pretty provocative stance if you ask me.

Jordan Paris likes to position himself as a visionary of how to go about doing business with or without schooling. I just find his whole premise disingenuous because as he’s bashing higher education he’s still enrolled in it. #JustSaying

Now don’t get me wrong, there is lots wrong with higher education. Tuition is way too high, it sends people into years of debt. Often times the education you get in college doesn’t apply to real life. I can go on and on.

But there is lots to be said for the experiences you have a college and university that you miss out if you don’t go.

Look, I went to school at the University of Delaware, I majored in History and Journalism. I got minors in Political Science and Anthropology. Most of that degree I’m not using. Heck most of it I’m not even passively using. But I wouldn’t go back to my senior year of high school and decide not to go.

College is much more than academics and I’m not saying the other half is partying and getting drunk. It is adult-lite. You really find yourself at college. At least I did.

Now I’m not saying that skipping college and going another route is a bad idea, I just don’t think Jordan’s approach to the topic is the best. But he’s entitled to his opinion.

And I respect that.

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