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Starting A Podcast/Netcast Network Is No Easy Feat

This post was originally posted on Linkedin on 11/25/14

In October, I decided to start a podcast/netcast network called PhillyTech.org. The goal was to bring attention to the Philadelphia Tech/Startup scene, as well as combine some of the random video shows I’ve been doing across the Web.

About a month later we’re going strong. We have four sponsors and 6 podcasts (with more in development). Along the way I’ve learned quite a bit:

  1. Getting the word out is hard. Word of mouth is king and can be difficult to manage. It is doable, you just need to work your network.
  2. Don’t be afraid to ask for something. What’s the worst that can happen, they reject you?
  3. It’s all about commitment and dedication. Having a regular schedule for shows is key to keeping the listeners coming back for more.
    1. Video is fun, but people want audio too. After about 3 weeks of having just video (yea I know we did it backwards), we finally have audio for 3 of our shows. These are the shows that can work both ways.
  4. Reach out to your networks on Social Media to find other talent for the network. Lots of people want to get involved in podcasting, they just don’t know how to go about it.
  5. Think about how you’re going to monetize prior to venturing out. There are great crowd funding platforms out there. Finding the right one or two is critical to your success.
  6. What I’ve learned is do one campaign at a time. If you don’t you’re splitting the message of where you want people to contribute. (We’re currently running a Patreon.com campaign (http://patreon.com/phillytechorg), where people can support our network on a monthly basis and an IndieGoGo campaign (http://socl.bz/indiegogo), where people can contribute one time to a $500 funding goal.)
  7. Having a background in journalism helps, but isn’t necessary.
  8. Getting guests to appear on your show can have its challenges, including coordinating schedules, but it is also incredibly rewarding. Watching your audience grow based on your guest schedule is amazing!

These are just a few items on an ever-growing list of lessons I’m learning about starting a podcast/netcast network and startup.

Do you podcast/netcast? Do you consume podcasts/netcasts? Let me know your thoughts in the comments below.

Seth Goldstein is an Internet Marketer based in Doylestown, PA (a suburb of Philadelphia). He is the Creative Director of Goldstein Media LLC, a small interactive agency and is the founder of PhillyTech.org a startup netcast network featuring shows on technology, startups and much more. Check it out!

By Seth

Seth Goldstein is a Digital Marketer, Technologist, Agency Owner, and Father.

He is based out of Doylestown, Bucks County, Pennsylvania.

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