I’ve always been into business cards. Since I was young, I always had a business card for some little business I was doing. I always saw the value in having my contact info available to hand out.
Fast forward 20 years. I’m involved in 5 businesses, many at a high level, and I still use and believe that business cards are a crucial part of marketing and networking. So many companies come out and say they are developing an app or a site, which will result in the death of the business card. I have yet to see one that is compelling enough for me to use and stop carrying business cards.
In some of countries and cultures there’s an important etiquette and protocol behind business and business cards.
In Japan, the Japanese, from an early age, have business cards. How a card is presented is important as well. Doing this wrong could mean the difference between landing the deal or losing it. This culture of business cards is strong in other Asian countries as well.
There is something about the business card that makes the networking more personal. It’s a take away that the person can use to contact you and keep you at top of mind. There are services like FullContact that organize business for you and help you have your card where ever you are.
I love my business cards. They keep me front of mind with my current and prospective clients — Britney Kennedy, Owner and Nutritionist at OnPoint Nutrition, a Philadelphia-based nutrition counseling firm.
Have you ever gotten a well made business card that felt good in the hand and had just the right thickness and pizzazz? How long did that card stay on your desk before getting thrown out or filed? Now compare this to getting cheaply made, not well thought out card? If you even take a second look at it, it get scanned or filed right away.
A good example of a card you’d want to keep are the ones that SWGPromo makes. They are metal. Yes, you heard me right, METAL! (Full disclosure I’m the social media manager for them). That is a way to make an impact. Another good example are those cards made by Moo, thick and sturdy, they always seem to stay on my desk for a longer period of time. Neither are inexpensive, but they do make an impression.
Spending the money on a well made card even in the U.S. is important. I find that while networking, if a person doesn’t have a card, I’m less likely to connect with them than if they give me a card. It’s not because I think less of them for not having a card. It’s because they aren’t front of mind and I don’t have something to remind me of them.
This is exactly where these business card replacement apps are lacking. The act of getting a card is still something that’s needed.
What do you think? Will we ever see the demise of the business card? What will replace it? What is the best business card you’ve ever received?
Seth Goldstein is the Principal Creative Director of Goldstein Media LLC, an interactive marketing agency based in Bucks County, Pennsylvania. In addition to his work with Goldstein Media, he is also the Chief Marketing Officer for My Sensory Locations, a location-based application for the Special Needs community, VP of Web and Social for PhillyTech.co, Social Media Manager forSWGPromo.com, and Editor and Chief of PhillyTech.org Netcast Network. Seth is a very busy man and that’s how he likes it.