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General

The Power of Blogging

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Blogging can at times be a tedious task. It can be a real bear when ideas for topics don’t come easily.

Yet even with the clear obstacles, there is a power to blogging, which no other Social Media platform can’t provide.

  • You own and control your content.
  • You own the discussion.
  • You control the conversion funnel.
  • You control the look and feel.
  • The Search Engines give you the ranking not the 3rd party platform.

These are just some of the powers of blogging.

When you blog, you create a brand for yourself. You show people who you are and what you’re about.

On the Web, people often forget that Social Media platforms like LinkedIn, Facebook, Twitter, Google+ and even blogging platforms like Medium.com are not controlled by the users, instead the control lies with the platform. They are rented properties.

Granted the aforementioned sites have great built in audiences, but they are still rented, not owned or controlled by the end-users. The value rests and ends with the network.

There are some solutions that increase the power of blogging. They include using 3rd party sites and their built in audience.

  • Blog on your site.
  • Repost on Medium, LinkedIn and/or Facebook Notes.
  • Always provide a link at the top back to to the original source (your blog).
  • Have a call to action at the bottom of all cross-posted pieces, so that people can find value in connecting with you further and even going back to your site.

What does the power of blogging mean to you? How do you use your blog to benefit you? Post your thoughts in the comments below.

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Categories
Posted on Linkedin

Location, Location, Location – Where To Post Your Content

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This post originally appeared on LinkedIn

With the growth of a blogging platform on LinkedIn, and services like Medium that offer alternative place to write and share your insights besides your blog, it is apparent that content marketing, writing, and sharing one’s wisdom is here to stay. The question, for me at least, is where is the best place to post your content? Do you post it on one of these third party sites, do you post it on your blog, or do you post it on both (albeit with proper attribution to where it first appeared with a link)? I’m not sure if I have a clear cut answer for you.

Here are some positives to posting on Medium, LinkedIn and similar services:

  1. You don’t have to worry about setting up and maintaining a blog
  2. You have a built in audience
  3. You often get more engagement

Here are some negatives:

  1. You lose some control on how your content is shared and used
  2. You are giving your content to a third party party on a service that you don’t have complete control over
  3. You can’t always export your content
  4. It’s harder to control the sales/lead funnel

What do you think? Did I miss some positives? Did I miss some negatives? Post them in the comments.

Oh and it’s not lost on me that I’m posting this on LinkedIn.

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Seth Goldstein is the founder of PhillyTech.org Netcast Network. PhillyTech.org is an audio/video podcast network focusing on the technology and startup scene in and around the Philadelphia, Pennsylvania region. You can contact Seth on Twitter@sethgoldstein or @phillytech_org or via email Seth[At]PhillyTech[Dot]org.