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Posted on Linkedin

The Value Of Chat To Social Media

The Value of Chat to Social Media

This was originally posted on Linkedin.

Recently I’ve found myself using the various chat functions on social media quite a bit. Google+ Hangouts is a key for keeping in touch with contractors and family alike. Facebook Messenger, which I originally thought was a waste of time, has become a great communication tool. Skype, though not exactly a social media platform, is indispensable for keeping up with clients and contractors alike. I also use Skype to help run my podcast network, PhillyTech.org.

With the use of these chatting platforms, I’ve noticed a couple sites that would benefit from such a feature:

  1. LinkedIn – Hands down, if LinkedIn had a chat function alongside its email functionality, it would be even more valuable. Allowing communication between contacts within your personal network could only benefit this social media platform and its millions of users.
  2. Facebook – Messenger on mobile devices is great, but you’re forced to use the main Facebook interface to message on a desktop. You can always download chat clients like Pidgin and Trillian, but they are missing valuable features that a Facebook created version would provide. Because Facebook also owns WhatsApp, integrating a desktop app using similar technology should be a simple task.

I left Twitter off this list because their Direct Messages feature is similar to chatting via text message and the company is currently making progress towards making this feature easier to use.

All in all, a chat function adds great value to social media. Not having this feature in your product can, and probably will, hurt it in the long run.

What do you think? Should LinkedIn and other non-chat enabled sites build out chat functionality? Post your thoughts in the comments.

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Seth Goldstein is the Creative Director of Goldstein Media LLC, a Philadelphia area Internet marketing agency, which focuses on social media, Web design, email marketing, search engine optimization. He is also the founder of the PhillyTech.org Netcast Network, a podcast network focused on the Philadelphia area technology and startup scene. You can follow him online on Twitter, LinkedIn, and Google+.

Categories
Posted on Linkedin

Location, Location, Location – Where To Post Your Content

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This post originally appeared on LinkedIn

With the growth of a blogging platform on LinkedIn, and services like Medium that offer alternative place to write and share your insights besides your blog, it is apparent that content marketing, writing, and sharing one’s wisdom is here to stay. The question, for me at least, is where is the best place to post your content? Do you post it on one of these third party sites, do you post it on your blog, or do you post it on both (albeit with proper attribution to where it first appeared with a link)? I’m not sure if I have a clear cut answer for you.

Here are some positives to posting on Medium, LinkedIn and similar services:

  1. You don’t have to worry about setting up and maintaining a blog
  2. You have a built in audience
  3. You often get more engagement

Here are some negatives:

  1. You lose some control on how your content is shared and used
  2. You are giving your content to a third party party on a service that you don’t have complete control over
  3. You can’t always export your content
  4. It’s harder to control the sales/lead funnel

What do you think? Did I miss some positives? Did I miss some negatives? Post them in the comments.

Oh and it’s not lost on me that I’m posting this on LinkedIn.

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Seth Goldstein is the founder of PhillyTech.org Netcast Network. PhillyTech.org is an audio/video podcast network focusing on the technology and startup scene in and around the Philadelphia, Pennsylvania region. You can contact Seth on Twitter@sethgoldstein or @phillytech_org or via email Seth[At]PhillyTech[Dot]org.