A colleague of mine on LinkedIn, just posted his thoughts on Small Business Saturday and how it’s a bit disingenuous. Jason’s take is that what is one day to celebrate small business, when we should be patronizing the small businesses year round.
To a point I agree, but as the conversation got bigger in the thread, I started to come around to the fact that Small Business Saturday is like a birthday for someone. Both happen, one a year. And both are a celebration.
Small Business Saturday can bring people out to businesses that they wouldn’t have otherwise known about, which can lead to continued patronage throughout the year.
What do you think? Is Small Business Saturday a gimmick? Do you shop small whenever you can?
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