7 things you might not know about Google My Business categories – Search Engine Land

7 things you might not know about Google My Business categories – Search Engine Land

This is an interesting post about Google My Business (GMB) and how the categories’ impact SEO.

I have found that Google My Business categories are often an overlooked tactic by many people that work in the Local Search space. According to Moz’s Local Search Ranking Factors Survey, proper Google My Business category associations are the #3 search ranking factor for local packs. It has been one of the top ranking factors […]

Source: 7 things you might not know about Google My Business categories – Search Engine Land

Are You A Zero

Are You A Zero

A good friend and business colleague of mine Chuck Hall published a great post today on LinkedIn about how every new year is a fresh start. We all start at zero. It’s definitely worth a read.

On the first business day of the new year, one of my more experienced colleagues walked into the office and stopped near a group of us young guys and declared: “Today we are all the same. We are all zeros. But tomorrow, I will be ahead of you because I am better than you.”

Source: Are You A Zero (Chuck Hall on LinkedIn)

How Much of the Internet Is Fake?

How Much of the Internet Is Fake?

How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event “the Inversion.”

Source: How Much of the Internet Is Fake?

To be honest this article, regardless of how cynical it sounds, isn’t off at all. It is next to impossible to track users online.