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Talk Triggers by Jay Baer and Daniel Lemin — A Review

In October, Jay Baer sent me a review copy of his new book he wrote with Daniel Lemin called Talk Triggers .

This book is an essential book for any marketing department, student studying marketing in college, and any business owner who is trying to set their business apart from the competition.

Employing the revolutionary 4-5-6 System, Talk Triggers outlines how any business can have fanatic Word Of Mouth exposure the likes of, as mentioned in the book, the Cheese Cake Factory’s menu, UberConference’s hold music, and Double Tree Hotel’s warm chocolate cookies at check-in, among other examples.

So what is the 4-5-6 System?

Simply it’s the:

4 R’s of Talk Triggers

  • Must Be Remarkable
  • Must Be Relevant
  • Must Be Reasonable
  • Must Be Repeatable

5 Types of Talk Triggers

  • Talkable Empathy
  • Talkable Usefulness
  • Talkable Generosity
  • Talkable Speed
  • Talkable Attitude

6 Steps To Creating Talk Triggers

  • Gather Internal Insights
  • Get Close To Your Customers
  • Create Candidate Talk Triggers
  • Test and Measure
  • Expand and Turn On
  • Amplify Your Talk Triggers

Craving More?

As you should. Both approachable and readable, Talk Triggers is full of case studies where companies have used talk triggers to great measure.

One of the best parts of this book is that it’s actionable. Not only do Jay and Daniel provide some great case studies and do a great job in the 4th part of the book helping the reader make what they’ve learned applicable to their business.

Also, at risk of committing themselves to keeping TalkTriggers.com online indefinitely, they mention throughout the book that there are worksheets and other great resources on the Website to help with implementation of the Talk Trigger System.

What I Love About Jay Baer’s Books

I’ve read most of Jay’s books and what I like most about his approach is he isn’t about getting on a lectern and orating his knowledge and leaving the readers hours lost with not much to show for themselves. Jay makes sure you have takeaways.

A Must Read Book? My Rating.

The short of it? Yep. 5-stars Hands Down.

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The Stats:

  • Hardcover: 272 pages
  • Publisher: Portfolio (October 2, 2018)
  • Language: English
  • ISBN-10: 9780525537274
  • ISBN-13: 978-0525537274
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[Review] The Age of Influence by Ted Rubin

Publisher: Substantium

Price: USD $16.95 (via Amazon)

Overall Rating: 4/4

 

Ted Rubin isn’t your average marketer.

Avid social media engager, Return on Relationship evangelist, and brand strategist only hits the top of the iceberg when you’re talking about Ted.

I first met Ted at the 140 Characters Conference at the 92nd Street Y in New York City close to 5 years ago. The conference put on by Jeff Pulver, one of the founders of Vonage, highlighted some of the biggest names on Twitter. Ted was, and still is, one of them. At the event, I was lucky enough to talk with Ted for a while and immediately started to follow his adventures on social media — the rest is history.

The Age Of Influence

Ted is the author of many books including Return on Relationship, How to Look People in the Eye Digitally by Rubin, Ted (2015) Paperback, and his newest book The Age of Influence: Selling to the Digitally Connected Customer. (Affiliate Links)

I got a hold of his latest book. Right away I was engrossed in the book. It’s full of practical tips and tricks, as well as some great examples of execution of strategies and some great stories to top it off.

If anyone knows or has followed Ted, you see he’s a storyteller. Having coined the term Return on Relationship and subsequently the hashtag #RonR, Ted lives and exemplifies it.

As with many books on social media, Ted addresses the fear that many companies have with the medium and not having complete control over what is said. Also, the fear of anything new plays a big part in holding back both companies and individuals.

“Several things are holding both individuals and companies back from growing their influence, but chief among them is fear of the social dynamic…

“People naturally hold back when faced with something new or challenging. We’re creatures of habit; we’re uncomfortable with change.”

Ted goes onto explain that with all this new technology, people are, more than ever, faced with constant change and new things.

An important talking point that Ted touches on in his book as well as in life is how companies should deal with social media and their employees. He believes that heavy-handed social policies don’t help, but rather hinder influence and brand recognizability.

“We need to train people on how to use social platforms… effectively, and not be stupid on social channels. [E]mployees need to be taught an understanding of the upsides and downsides. [Companies] need to be clear on privacy issues and consequences.”

Ted has a clear message in his book. Social media and technology are here to stay. Not embracing this technology will only be detrimental to companies and individuals if wholeheartedly adopted.

At 118 pages, The Age of Influence is a perfect weekend book. Chock full of priceless information and tips, this book needs to be required reading for anyone venturing out onto social media and trying to build a brand.

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[Review] X: The Experience When Business Meets Design by Brian Solis

X- The Experience When Business Meets Design by Brian Solis Book Review Graphic

First off this book is gorgeous. The design, which is intentional, is so well done – it’s captivating. It’s hard not to pick it up and read it. Then you add the expertise that Brian Solis brings to the table and you have a bible of customer experience and how to make customers happy.

Brian Solis is a world renowned marketer, thinker, speaker, and author. His other books are all must reads. His two previous books, What’s The Future of Business? and The End of Business as Usual, are books that should be on any business or MBA students’ reading list.

I’ve had the pleasure of talking with Brian on a number of occasions, through social media and via podcasts. He is charming and very approachable. This is exactly what his new book, X: The Experience When Business Meets Design, instills in its readers.

The book was designed by the San Francisco advertising firm Mekanism and the design of the book, as I stated before, is truly a piece of art.

In the X, Solis talks about how it’s important for brands to know how your customers experience your brand online. You want them to have a good impression and say good things about your brand. But do you really know what is being said?

“Without defining experiences, brands will become victim to whatever people feel and share,” writes Solis. “In an always-on world where everyone is a connected to information and also one another, customer experience is your brand.”

Solis couldn’t have stated it better. One bad impression can lead to a waterfall of bad publicity and unwanted attention. But on the other hand, one great impression can build a business and lead to immense success. By having a fine-tuned and optimized customer experience, you can get a better handle on how you’re viewed in the market.

One of the best thing about his book, besides the immense wisdom that Solis brings to the table, are the bite sized chucks of knowledge at the start of each section.

For example here are some of my favorites:

“Comfort With The Old Must Make Way For The Thrill Of The New”

“If You Empathize With Customers, What You’ll See Through Their Eyes Will Surprise You”

“To Design Experiences You Must Experience The Journey For Yourself”

As stated before, this book should be on every business and MBA student’s reading list. Even at $30 USD and $36 CAN, it’s a must buy. Check out some of the reviews on Amazon (also Amazon currently has it for less than $17 USD).

To conclude, if you’re unaware of Brian Solis, or haven’t read his books, this book is a great start. Get reading!

Have you read the book? What do you think about it? Post your thoughts in the comments below.

 

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[Review] Start Me Up! by Ebong Eka

Start Me Up - Ebong Eka Book Review

In my line of work I’m lucky to get to meet some amazing people. Business owners, entrepreneurs, celebrities, Internet celebrities – all kinds of people. One such individual is Ebong Eka.

A former European professional basketball player, this larger than life entrepreneur, CPA, and business coach is the real deal. His book Start Me Up! – The No-Business-Plan Business Plan proves this.

Published in 2014, Ebong’s book gives the reader a no B.S. approach to coming up with a business idea and then executing on it properly. He addresses the fears and doubts of starting out on your own, coming up with a great idea, how to prove it’s feasibility, how to setup your corporate structure, and finally how to make your business grow and succeed.

At only 223 pages this book is a quick read, essential read. To be honest this book should be required reading in business schools across the country.

Some of the topics discussed in the book:

  • Fears and Doubts
  • Invention vs. Innovation
  • Small Business Pitfalls
  • The Four S’s
    • Structure
    • Strategy
    • Systems
    • Sales
  • Raising Money
  • Tax Issues
  • Corporate Organization/Structure

In summary at $15.99 USD this book is a must purchase for any budding or current entrepreneur or business owner.

Find out more about it on Amazon.