In October, Jay Baer sent me a review copy of his new book he wrote with Daniel Lemin called Talk Triggers .
This book is an essential book for any marketing department, student studying marketing in college, and any business owner who is trying to set their business apart from the competition.
Employing the revolutionary 4-5-6 System, Talk Triggers outlines how any business can have fanatic Word Of Mouth exposure the likes of, as mentioned in the book, the Cheese Cake Factory’s menu, UberConference’s hold music, and Double Tree Hotel’s warm chocolate cookies at check-in, among other examples.
So what is the 4-5-6 System?
Simply it’s the:
4 R’s of Talk Triggers
- Must Be Remarkable
- Must Be Relevant
- Must Be Reasonable
- Must Be Repeatable
5 Types of Talk Triggers
- Talkable Empathy
- Talkable Usefulness
- Talkable Generosity
- Talkable Speed
- Talkable Attitude
6 Steps To Creating Talk Triggers
- Gather Internal Insights
- Get Close To Your Customers
- Create Candidate Talk Triggers
- Test and Measure
- Expand and Turn On
- Amplify Your Talk Triggers
As you should. Both approachable and readable, Talk Triggers is full of case studies where companies have used talk triggers to great measure.
One of the best parts of this book is that it’s actionable. Not only do Jay and Daniel provide some great case studies and do a great job in the 4th part of the book helping the reader make what they’ve learned applicable to their business.
Also, at risk of committing themselves to keeping TalkTriggers.com online indefinitely, they mention throughout the book that there are worksheets and other great resources on the Website to help with implementation of the Talk Trigger System.
What I Love About Jay Baer’s Books
I’ve read most of Jay’s books and what I like most about his approach is he isn’t about getting on a lectern and orating his knowledge and leaving the readers hours lost with not much to show for themselves. Jay makes sure you have takeaways.
A Must Read Book? My Rating.
The short of it? Yep. 5-stars Hands Down.
- Hardcover: 272 pages
- Publisher: Portfolio (October 2, 2018)
- Language: English
- ISBN-10: 9780525537274
- ISBN-13: 978-0525537274
Also published on Medium.