Digital Marketing

Email Is A Powerful Tool… Used Correctly

I just got an email from a sales person asking if I was “still interested in learning about his product.” It caught be a bit off guard, because I never was introduced to their product in the first place.

I know there are many tactics to get people to engage via email. Often it involves an introductory email. Though sometimes people try and be crafty and switch stuff up. I’m not saying don’t make the intro email catchy and clever, I’m saying be above board with it.

If I’ve never heard of your product and you ask me a question that is later in the process at the top of the relationship process, it’s just going to confuse me and make me put you in spam.

Now if you started the conversation at the top of the relationship funnel, you might not get a response, but you probably would either get deleted or archived… not put in spam.

Email, which is probably the most necessary of the internet evils, is still a very strong tool for business communication and sales. I think it should be used, just correctly.

What do you think? Let me know.

Image Credit: Pixabay


Email Is A Necessary Evil

I honestly don’t know what I would do without email. It’s definitely a love hate relationship.

Every time I try to use a project management system, it seems so much easier to send an email for what needs to be done. Though if the email isn’t done right, it’s worse than using a confusing project management system. Done right it can be a beautiful thing.

Here are a few tips to getting your message across in email for projects:

  1. One email per project. If you’re working on multiple projects, don’t combine them in one email. It will just confuse things.
  2. Use lists, numbered or bulleted to break down tasks. This way it’s easy for the recipient to parse what you want them to do. Nothing’s worse than trying to figure out tasks in a long paragraph.
  3. If you do use a project management system, make sure everyone knows how it’s used. If something seems like it might be confusing in the system, send a email.
  4. Per project or client label (GMail terminology) the project for easy look up.

What do you guys think? Does email suck? Is it a necessary evil? Do you know of any project management programs that integrate with email? Post your thoughts in the comments.

Image Credit: Pexels