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The Startup Journey Continues

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(This post originally appeared on Medium)

Many of you know that I’m the Chief Marketing Officer for My Sensory Locations. MSL, as it’s known, is a location based app for the special needs community, which allows those with disabilities, both mental and physical, to know what to expect when they are heading out to a new restaurant.

Last week, myself along with a few others from my team, including Adam our CEO, met with an adviser to talk about our road map. It was an eye-opening experience. The adviser gave us great insights into the industry and how MSL can move forward into the future.

The MSL logo that highlights the 6 senses that all attach to the brain.
The MSL logo that highlights the 6 senses that all attach to the brain.

Since our MVP is public, everyone can go check out what we’ve done thus far. I encourage you to do so. But, the core team has some work to do behind the scenes to not necessarily pivot, but clarify our direction and work on strengthening some of our “back office” work.

This whole experience with MSL has been a learning experience for all of us. I can only speak for myself, but not only have I learned a lot about building and a launching a product, but I’ve learned a lot about myself.

Many of you have read my post about impostor syndrome and how I suffer from it. I’ve never thought of it as debilitating, but it has made me look inward to find my strengths. MSL has helped me with that process as well. And I’m extremely grateful for the opportunity to participate and continue to do so.

So now where does all this leave us? It leaves us in a better place than we were before. Yes, it might be a few steps back to regroup and plan, but overall I think that MSL, the product, will be better because of it.

Seth Goldstein is the Chief Marketing Officer for My Sensory Locations, a location-based application for the Special Needs community. In addition, he is the Principal Creative Director of Goldstein Media LLC, an interactive marketing agency based in Bucks County, Pennsylvania,VP of Web and Social for, Social Media Manager for, and Editor and Chief of Netcast Network. Seth is a very busy man and that’s how he likes it.

Posted on Medium

The Startup Journey

This post was originally posted on Medium

So I met the founder of a great new startup called My Sensory Locations (MSL) back in January and loved the idea so much I became their Chief Marketing Officer.

The idea behind it is to give the special needs community the ability to venture out of their comfort zone and try new restaurants, visit new businesses, and get a sense of what to expect when they get there before they ever venture out.

This idea has never been done before, that’s what drew me in and why I’m investing so much time into getting the application through the Minimal Viable Product (MVP) stage. We’re still chugging at it, with the goal to have a working MVP by late September of this year.

I’ve done the startup thing before. I’ve started and I am currently running my own digital marketing agency, which after 8 years (or so) is still very much a startup. Yet, though I know how to bootstrap and hack my way through getting a product or service to market, this MSL project is completely new and exciting for me. Oh, and did I mention, totally scary?

Like everyone involved in project they are invested in and passionate about, I want to see MSL succeed and be wildly successful. Not for the riches or the fame, but to make a difference in a grossly under-served and growing demographic.

The unknown is what gets me. Putting all this work into something, that you know will work… you think will work… you hope will work.

So this journey is really only beginning. I’m excited to see where it goes and how it progresses, but I’d be lying if I said I’m a bit scared and nervous.

If you’d like to learn more about My Sensory Locations go to or email the team at ten.lsmteg@ofni. MSL is launching in the Philadelphia-metro area in late September. If you would like updates on our progress, please send us an email and we’ll add you to our “Updates” list.

Seth Goldstein is the CMO of My Sensory Locations. His views are his and don’t necessarily reflect those of MSL or the rest of the team.