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The Startup Journey

This post was originally posted on Medium

So I met the founder of a great new startup called My Sensory Locations (MSL) back in January and loved the idea so much I became their Chief Marketing Officer.

The idea behind it is to give the special needs community the ability to venture out of their comfort zone and try new restaurants, visit new businesses, and get a sense of what to expect when they get there before they ever venture out.

This idea has never been done before, that’s what drew me in and why I’m investing so much time into getting the application through the Minimal Viable Product (MVP) stage. We’re still chugging at it, with the goal to have a working MVP by late September of this year.

I’ve done the startup thing before. I’ve started and I am currently running my own digital marketing agency, which after 8 years (or so) is still very much a startup. Yet, though I know how to bootstrap and hack my way through getting a product or service to market, this MSL project is completely new and exciting for me. Oh, and did I mention, totally scary?

Like everyone involved in project they are invested in and passionate about, I want to see MSL succeed and be wildly successful. Not for the riches or the fame, but to make a difference in a grossly under-served and growing demographic.

The unknown is what gets me. Putting all this work into something, that you know will work… you think will work… you hope will work.

So this journey is really only beginning. I’m excited to see where it goes and how it progresses, but I’d be lying if I said I’m a bit scared and nervous.

If you’d like to learn more about My Sensory Locations go to GetMSL.net or email the team at info@getmsl.net. MSL is launching in the Philadelphia-metro area in late September. If you would like updates on our progress, please send us an email and we’ll add you to our “Updates” list.

Seth Goldstein is the CMO of My Sensory Locations. His views are his and don’t necessarily reflect those of MSL or the rest of the team.

By Seth

Seth Goldstein is a Digital Marketer, Technologist, Agency Owner, and Father.

He is based out of Doylestown, Bucks County, Pennsylvania.

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