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A Pet Peeve Of Mine

I’ve written about this on LinkedIn and it went viral [1] [2].

When connecting with someone on the network, try to at least say hello first, if not get to know the person some, before you pitch them your services or product offering.

Gary Vaynerchuk wrote a whole book on this called Jab, Jab, Jab, Right Hook. The premise is simple and should be taken to heart. You provide as much value as you can, then maybe after lots of value, you ask for something.

You need to earn sales. It’s almost a cliche now, but people buy from people they like. Not from any old schmuck off the street. Well usually not.

Let’s continue the conversation, what do you think?

By Seth

Seth Goldstein is a Digital Marketer, Technologist, Agency Owner, and Father.

He is based out of Doylestown, Bucks County, Pennsylvania.

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