Social Media

Take Your Time On LinkedIn

I don’t know how many times I see this, but people misspelling and worst of all not using correct capitalization on LinkedIn.

People this site profile acts as an online resume to many. Treat it as such.

Proof read, proof read, proof read. And you know what? Have someone else look it over too.

Look, I’m not perfect, far from it. I’ve had typos on my LinkedIn profile, but they were caught and I fixed them right away.

Now, if you’re a spammer and trying spam people or hack them, then please keep misspelling stuff and not using correct punctuation.

What do you think? Am I being a grouchy 38 year old here? Let me know.

Image Credit: Pixabay


There Is A Correct Way To Pitch On Social/LinkedIn

Thursday morning, I got a connection request from a person. Nothing quite out of the ordinary there. But in her connection message she very nicely asked something. She asked me if she could pitch me her services.

Yes… before connecting she took the approach to make her intentions known. She did it respectfully and the RIGHT way. It gave me the receiver of the message the opportunity to message her back ask some questions and DECIDE if I wanted to connect.

This connection, which I did accept, made my morning. After being pitched the wrong way so often, this made me so happy.

I’m not guaranteeing that I’ll work with her or if I even have a need right now for what she’s pitching, but that approach was such a breath of fresh air!

Thank you!

Have you gotten one of these messages or do you still just get the crappy pitches?

Image Credit: Pexels


Different Ways To Network Other Than Traditional Networking Events

A good friend of mine and colleague Sara Rosenberg recently posted on LinkedIn about how there are many different ways to network not just going to networking events.

Her post makes some great points:

  • On LinkedIn alone you can…
    • Post great content.
    • Respond and comment on great content.
    • Reach out and connect to colleagues.
    • As for introductions to people who you are interested in meeting via mutual connections.
    • Share your connections posts and add more to the post when you repost it to share your ideas on the topic.
  • Go to workshops and seminars, which interest you and have the people you want to meet in attendance.
  • Host workshops and seminars on topics you’re consider yourself an expert.
  • Join PowerMatch. Yes, it’s networking, but in small groups that are manageable. If you do, tell Sara I told you about it.

The options are endless. And when you think about it, when you couple these “non-networking” networking activities with regular networking events you’ll be off to the races.

What other ways do you network without just going to networking events? Post them in the comments.

Image Credit: Pixabay


Jordan Paris and School

So there is a guy on LinkedIn who announced he is giving a TEDx talk on why he thinks formal education and college is a waste of time and a scam. A pretty provocative stance if you ask me.

Jordan Paris likes to position himself as a visionary of how to go about doing business with or without schooling. I just find his whole premise disingenuous because as he’s bashing higher education he’s still enrolled in it. #JustSaying

Now don’t get me wrong, there is lots wrong with higher education. Tuition is way too high, it sends people into years of debt. Often times the education you get in college doesn’t apply to real life. I can go on and on.

But there is lots to be said for the experiences you have a college and university that you miss out if you don’t go.

Look, I went to school at the University of Delaware, I majored in History and Journalism. I got minors in Political Science and Anthropology. Most of that degree I’m not using. Heck most of it I’m not even passively using. But I wouldn’t go back to my senior year of high school and decide not to go.

College is much more than academics and I’m not saying the other half is partying and getting drunk. It is adult-lite. You really find yourself at college. At least I did.

Now I’m not saying that skipping college and going another route is a bad idea, I just don’t think Jordan’s approach to the topic is the best. But he’s entitled to his opinion.

And I respect that.

Image credit: Pixabay

Social Media

A Pet Peeve Of Mine

I’ve written about this on LinkedIn and it went viral [1] [2].

When connecting with someone on the network, try to at least say hello first, if not get to know the person some, before you pitch them your services or product offering.

Gary Vaynerchuk wrote a whole book on this called Jab, Jab, Jab, Right Hook. The premise is simple and should be taken to heart. You provide as much value as you can, then maybe after lots of value, you ask for something.

You need to earn sales. It’s almost a cliche now, but people buy from people they like. Not from any old schmuck off the street. Well usually not.

Let’s continue the conversation, what do you think?


The Power of Blogging

The Power Of Blogging - li

Blogging can at times be a tedious task. It can be a real bear when ideas for topics don’t come easily.

Yet even with the clear obstacles, there is a power to blogging, which no other Social Media platform can’t provide.

  • You own and control your content.
  • You own the discussion.
  • You control the conversion funnel.
  • You control the look and feel.
  • The Search Engines give you the ranking not the 3rd party platform.

These are just some of the powers of blogging.

When you blog, you create a brand for yourself. You show people who you are and what you’re about.

On the Web, people often forget that Social Media platforms like LinkedIn, Facebook, Twitter, Google+ and even blogging platforms like are not controlled by the users, instead the control lies with the platform. They are rented properties.

Granted the aforementioned sites have great built in audiences, but they are still rented, not owned or controlled by the end-users. The value rests and ends with the network.

There are some solutions that increase the power of blogging. They include using 3rd party sites and their built in audience.

  • Blog on your site.
  • Repost on Medium, LinkedIn and/or Facebook Notes.
  • Always provide a link at the top back to to the original source (your blog).
  • Have a call to action at the bottom of all cross-posted pieces, so that people can find value in connecting with you further and even going back to your site.

What does the power of blogging mean to you? How do you use your blog to benefit you? Post your thoughts in the comments below.

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Posted on Linkedin

The Value Of Chat To Social Media

The Value of Chat to Social Media

This was originally posted on Linkedin.

Recently I’ve found myself using the various chat functions on social media quite a bit. Google+ Hangouts is a key for keeping in touch with contractors and family alike. Facebook Messenger, which I originally thought was a waste of time, has become a great communication tool. Skype, though not exactly a social media platform, is indispensable for keeping up with clients and contractors alike. I also use Skype to help run my podcast network,

With the use of these chatting platforms, I’ve noticed a couple sites that would benefit from such a feature:

  1. LinkedIn – Hands down, if LinkedIn had a chat function alongside its email functionality, it would be even more valuable. Allowing communication between contacts within your personal network could only benefit this social media platform and its millions of users.
  2. Facebook – Messenger on mobile devices is great, but you’re forced to use the main Facebook interface to message on a desktop. You can always download chat clients like Pidgin and Trillian, but they are missing valuable features that a Facebook created version would provide. Because Facebook also owns WhatsApp, integrating a desktop app using similar technology should be a simple task.

I left Twitter off this list because their Direct Messages feature is similar to chatting via text message and the company is currently making progress towards making this feature easier to use.

All in all, a chat function adds great value to social media. Not having this feature in your product can, and probably will, hurt it in the long run.

What do you think? Should LinkedIn and other non-chat enabled sites build out chat functionality? Post your thoughts in the comments.

Seth Goldstein is the Creative Director of Goldstein Media LLC, a Philadelphia area Internet marketing agency, which focuses on social media, Web design, email marketing, search engine optimization. He is also the founder of the Netcast Network, a podcast network focused on the Philadelphia area technology and startup scene. You can follow him online on Twitter, LinkedIn, and Google+.

Posted on Linkedin

Location, Location, Location – Where To Post Your Content


This post originally appeared on LinkedIn

With the growth of a blogging platform on LinkedIn, and services like Medium that offer alternative place to write and share your insights besides your blog, it is apparent that content marketing, writing, and sharing one’s wisdom is here to stay. The question, for me at least, is where is the best place to post your content? Do you post it on one of these third party sites, do you post it on your blog, or do you post it on both (albeit with proper attribution to where it first appeared with a link)? I’m not sure if I have a clear cut answer for you.

Here are some positives to posting on Medium, LinkedIn and similar services:

  1. You don’t have to worry about setting up and maintaining a blog
  2. You have a built in audience
  3. You often get more engagement

Here are some negatives:

  1. You lose some control on how your content is shared and used
  2. You are giving your content to a third party party on a service that you don’t have complete control over
  3. You can’t always export your content
  4. It’s harder to control the sales/lead funnel

What do you think? Did I miss some positives? Did I miss some negatives? Post them in the comments.

Oh and it’s not lost on me that I’m posting this on LinkedIn.

Seth Goldstein is the founder of Netcast Network. is an audio/video podcast network focusing on the technology and startup scene in and around the Philadelphia, Pennsylvania region. You can contact Seth on Twitter@sethgoldstein or @phillytech_org or via email Seth[At]PhillyTech[Dot]org.

Posted on Linkedin

Android Is Coming Into Its Own

This post originally appeared on LinkedIn on 10/15/2014

For years people have been talking about fragmentation on Android, Google’s mobile operating system. They point to the iPhone as the pinnacle of perfection and Android as a “hot mess.”

While fragmentation is an issue. The diversity of the Android ecosystem also has its benefits. Google has just releases three new commercials touting what many of us Android fans already know — diversity is good.

The great thing about these commercials is what they don’t say and instead what they show.

Take a look at the commercials and let me know what you think.

Seth Goldstein is the Principal Creative Director at Goldstein Media, an interactive marketing agency in Doylestown, PA. He is a self-proclaimed Android fanboy and loves his gadgets. Visit or his profile site for more information. You can also follow him on Twitter, Google+, LinkedIn, Instagram and Pinterest.