Author: Seth Goldstein

  • Matt Mullenweg, Automattic, & WordPress

    Matt Mullenweg, Automattic, & WordPress

    So many people are complaining about Matt Mullenweg and his “aspirations” for Automattic and WordPress.com. I don’t have issues with any of those “aspirations” or his getting investment from Salesforces. What I do have a problem with is that Matt has co-opted and confused the brand of WordPress. There is the self-hosted and open source…

  • Teaching Your Clients “How To Fish”

    Teaching Your Clients “How To Fish”

    Teaching your clients how to fish after you build them a website is very important. They might still turn to you to do most updates, but they should have a sense of what goes into updating and keeping their site functional. With WordPress there is no reason why the client can’t have some type of…

  • CBD And Online Sales

    CBD And Online Sales

    I’ve done two sites for entrepreneurs entering the CBD space. Both times I’ve seen that it’s an uphill battle getting them the exposure they need due to the regulations around the sales and publicity of CBD. Google doesn’t let CBD companies use their Google Ads platform, nor does Snapchat and others. Facebook is loosening up…

  • Special Episode Of The Digital Marketing Dive Podcast

    Special Episode Of The Digital Marketing Dive Podcast

    In this episode my co-host, Shawn, and I discuss the proper etiquette for pitching people online. Have a listen and let me know your thoughts in the comments. Oh and by the way, there is some mild swearing in this episode.

  • Bucks County’s Startup Scene – It Exists

    Having grown up in the Bucks County and Philadelphia metro area my whole life, I’ve noticed something. Philly likes to tout how startup friendly it is. But ignores the counties surrounding it. Bucks County has a really blossoming startup and technology scene that has been growing silently for years. Finally a bunch of us have…

  • When Auto-posting Plugins Attack

    Having plugins automatically post content from your site to social media can be a great time saver. But beware. Pay attention to how you set them up, because if you don’t all kinds of crazy stuff can happen. Often times in the digital public square. If this does happen to you. Admit the gaff and…

  • Say What You Will About Gary Vaynerchuck

    People either love him or hate him. Gary Vaynerchuck (aka Gary Vee) can be a polarizing character in the world of marketing. But say what you will, the guy cares. Yes, he puts content out to keep himself and his brand top of mind, but the way he does it and the content he provides…

  • The Block Editor In WordPress

    Apparently after a year of neglect my old personal site was too far gone to repair. Having this experiment going to play with the block editor (aka Gutenberg), I decided last night to make this site my main site going forward. I’m still undecided if I’m going to swamp the domains around. It would probably…

  • A Pet Peeve Of Mine

    I’ve written about this on LinkedIn and it went viral [1] [2]. When connecting with someone on the network, try to at least say hello first, if not get to know the person some, before you pitch them your services or product offering. Gary Vaynerchuk wrote a whole book on this called Jab, Jab, Jab,…

  • WordPress & WordCamp US 2019

    After watching the live stream of WordCamp US this past weekend, I decided to spin up a site and to beta test all the new features coming out in the next few months and year with WordPress. The block editor is something that I need to get used to and with the coming functionality in…