How To Nurture Your Network

I’ve learned something. If you build your network right, your network is EVERYTHING in business.

They are a support group when things in business have you down, they are your cheerleaders when things are going well. They are a source of referrals and recommendations.

Cultivating a good rapport with your network is key to keeping it healthy. Nurture your relationships and show them you care. Share their posts. Comment on what they share. Think of them when you need services they provide. Start up a sharing pod in LinkedIn messages and invite them to join and share their posts.

Because in business, you’re nothing without your network.

Image Credit: Pixabay


Business Is Fluid. You Need To Learn How To Adapt

In the 10+ years of running Goldstein Media, I’ve noticed something. Business isn’t something that is static and unchanging. It’s fluid. Every deal, contract, project is different from the last one and any future ones.

To be honest, I wish my business wouldn’t throw me curve balls, where I would have revise contracts and agreements. But that’s not how business is done.

Business is fluid and ever changing. Every day is a new adventure.

It’s how you handle it that matters and how you adapt to the situation.

It’s Business Darwinism. Those who can adapt will survive to fight an other day.

What do you think? Post your thoughts below.

Image Credit: Pexels


Why It’s Important To Let Your Web Person Handle Your Hosting And Maintenance

I’ve been doing web design, web development, and digital marketing for more than 10 years. Of the years I’ve done a number of different methods to host my clients’ sites.

In the beginning I would have them pick up cheap hosting and they would manage that relationship. As time went on, the cheap hosting acted (what a surprise) like cheap hosting. I found myself dealing with the hosting issues for my clients and not getting compensated for that time.

I was always wary of handling the hosting relationship directly, because of potential complications resulting with parting ways with certain clients.

Not being one of those web people who hold clients’ sites hostage, I needed to find a way to do it right.

When a fellow developer friend of mine recommended Flywheel (affiliate link) to me it was perfect. I could handle the relationship, get compensated for my time, and if I had to part ways with a client I could easily sign over their account to them.

It’s important that someone who is familiar with the hosting environment deal with hosting. It saves money and time.

It’s a win win.

Do you handle your clients’ hosting for them? How do you deal with all the potential issues that can result from doing it?

Image Credit: Pixabay via Pexels

Web Finds

New Year Productivity Tips To Help You Kickstart Your Business in 2019

Foundr Magazine’s latest post on how to be productive in 2019 is full of great information and stats to help you succeed in 2019. Check it out!

Tired of failing at your new year’s resolutions? These 5 productivity tips for entrepreneurs will help you smash your big goals this year!

Source: New Year Productivity Tips To Help You Kickstart Your Business in 2019

Web Finds

Are You A Zero

A good friend and business colleague of mine Chuck Hall published a great post today on LinkedIn about how every new year is a fresh start. We all start at zero. It’s definitely worth a read.

On the first business day of the new year, one of my more experienced colleagues walked into the office and stopped near a group of us young guys and declared: “Today we are all the same. We are all zeros. But tomorrow, I will be ahead of you because I am better than you.”

Source: Are You A Zero (Chuck Hall on LinkedIn)


Talk Triggers by Jay Baer and Daniel Lemin — A Review

In October, Jay Baer sent me a review copy of his new book he wrote with Daniel Lemin called Talk Triggers .

This book is an essential book for any marketing department, student studying marketing in college, and any business owner who is trying to set their business apart from the competition.

Employing the revolutionary 4-5-6 System, Talk Triggers outlines how any business can have fanatic Word Of Mouth exposure the likes of, as mentioned in the book, the Cheese Cake Factory’s menu, UberConference’s hold music, and Double Tree Hotel’s warm chocolate cookies at check-in, among other examples.

So what is the 4-5-6 System?

Simply it’s the:

4 R’s of Talk Triggers

  • Must Be Remarkable
  • Must Be Relevant
  • Must Be Reasonable
  • Must Be Repeatable

5 Types of Talk Triggers

  • Talkable Empathy
  • Talkable Usefulness
  • Talkable Generosity
  • Talkable Speed
  • Talkable Attitude

6 Steps To Creating Talk Triggers

  • Gather Internal Insights
  • Get Close To Your Customers
  • Create Candidate Talk Triggers
  • Test and Measure
  • Expand and Turn On
  • Amplify Your Talk Triggers

Craving More?

As you should. Both approachable and readable, Talk Triggers is full of case studies where companies have used talk triggers to great measure.

One of the best parts of this book is that it’s actionable. Not only do Jay and Daniel provide some great case studies and do a great job in the 4th part of the book helping the reader make what they’ve learned applicable to their business.

Also, at risk of committing themselves to keeping online indefinitely, they mention throughout the book that there are worksheets and other great resources on the Website to help with implementation of the Talk Trigger System.

What I Love About Jay Baer’s Books

I’ve read most of Jay’s books and what I like most about his approach is he isn’t about getting on a lectern and orating his knowledge and leaving the readers hours lost with not much to show for themselves. Jay makes sure you have takeaways.

A Must Read Book? My Rating.

The short of it? Yep. 5-stars Hands Down.

<hr />

The Stats:

  • Hardcover: 272 pages
  • Publisher: Portfolio (October 2, 2018)
  • Language: English
  • ISBN-10: 9780525537274
  • ISBN-13: 978-0525537274
Rants and Raves

One-On-One Meetings In Business

I’ve been in the business world for more than a decade. Before that I was a journalist.

Throughout my adult post-graduate life, I’ve been hypersensitive to the effectiveness of a one-on-one business meeting. It astonishes me that some people, regardless of how long they’ve been in business, haven’t mastered the art.

Here are some tips to follow when doing a one-on-one that can prevent you from losing (business and your reputation.

  1. Set a time to meet and be there 5 minutes early – If you can’t be there early, being at least on time is absolutely mandatory. There’s nothing worse than having to wait for the other person to show up.
  2. If there is a family emergency or you need to cancel, reach out to the person on all forms of communication until you either run out  or you get in touch with them – Nothing’s worse than having a one-on-one and not having the person show up. Even if it’s for a good reason, be courteous and make sure they know. You can’t assume that the particular form of communication you chose to contact them is the one they will be checking.
  3. Always try and learn as much as you can about the other person when meeting. —  Just talking about your business and yourself for 30 minutes without asking about the other person and their business is just plain RUDE. It WILL hurt your reputation and you’ll probably lose that contact forever.
  4. A one-on-one is not a sales meeting. It’s a place to learn about the other company and figure out if there is any synergy to working together for the future. — Nothing’s worse than being pitched at a meeting, especially when you’re not expecting it.
  5. When meeting, try and find a place that is similar distance for both parties — Having to drive all the way to one person’s location is not always considerate. Sometimes it’s necessary, but meeting on mutual turf is often easier to network and learn about each other.
  6. Always write a quick note after the meeting to thank the other person for taking the time to meet you — A little extra goes a long way in keeping you top-of-mind with that person.

Follow these tips and you’ll be sure to get more out of your next one-on-one.

I’d love to hear your thoughts. Did I miss a crucial one? Post it in the comments below.


Business Owners Keep Your Voicemail Inbox Accessible

Business Owners Keep Your Voicemail Inbox Accessible

Note: I feel like I rant a lot. I probably do. But it’s “always” for a good reason.


Today’s rant has to do with people, but especially business owners who don’t clear out their voicemail inboxes. The purpose of voicemail is to get messages.

The process is simple. You get the message, you either call the person back or write yourself a note, and then you delete the voicemail. This last step leaves room for a message from the next person.

Now those who don’t follow this process make their callers face an automated message that says something like this:

The voicemail box is full. Try again later.

Which is really telling your caller:

I don’t give a damn about your call. If you’re calling about my services and want to possibly give me money. Buzz off, you’re money is no good here.!

This is aggravating, to say the least. But I do get it. Most people text or use some other type of messaging platform to communicate. The phone call itself is so “antiquated.” Right? Sure, but when you’re running a business, not having room for people to leave a message on your voicemail, is a fantastic way to lose their business and possibly anyone else’s that would have been referred to you by that original caller.

Sometimes, I will find another way of communication. But not always. I know, for myself, that if I absolutely need to talk to that person or business and no alternatives exist, I’ll spend the time to find another avenue of communication. But, if there is an alternative vendor/business, you better believe I’m going to go there and not looking back.

There is NO EXCUSE for having a full voicemail inbox. Many phone companies don’t even make you dial voicemail to get your messages. Also there’s Google Voice, which puts them in an inbox that you can view and manage on the Web.

So, business owners, I’m looking at you! Stop having full voicemail inboxes, or you will lose business. I guarantee it!


What do you think? Am I off-base here? Leave me your thoughts in the comments!


[Review] Start Me Up! by Ebong Eka

Start Me Up - Ebong Eka Book Review

In my line of work I’m lucky to get to meet some amazing people. Business owners, entrepreneurs, celebrities, Internet celebrities – all kinds of people. One such individual is Ebong Eka.

A former European professional basketball player, this larger than life entrepreneur, CPA, and business coach is the real deal. His book Start Me Up! – The No-Business-Plan Business Plan proves this.

Published in 2014, Ebong’s book gives the reader a no B.S. approach to coming up with a business idea and then executing on it properly. He addresses the fears and doubts of starting out on your own, coming up with a great idea, how to prove it’s feasibility, how to setup your corporate structure, and finally how to make your business grow and succeed.

At only 223 pages this book is a quick read, essential read. To be honest this book should be required reading in business schools across the country.

Some of the topics discussed in the book:

  • Fears and Doubts
  • Invention vs. Innovation
  • Small Business Pitfalls
  • The Four S’s
    • Structure
    • Strategy
    • Systems
    • Sales
  • Raising Money
  • Tax Issues
  • Corporate Organization/Structure

In summary at $15.99 USD this book is a must purchase for any budding or current entrepreneur or business owner.

Find out more about it on Amazon.


The Business Card Is Far From Dead

The Business Card Is Far From Dead

(Sponsored by

I network – a lot. It’s in my blood and is a necessary activity for an entrepreneur and freelancer.

Over the years, I’ve tried many different types of systems to increase my productivity and help disseminate my contact information to people. And you know what? I still come back to the business cards.

There is something about a well-made, thought-out business card that still resonates with business people. Getting a crisp, thick business card will more than likely get a seconded and even a third glance. It also will probably make it into the recipient’s address book.

Now there are tons of apps out there that purport to do away with the business card. None have worked for me. There is still something about that well-made card that just works.

Don’t Skimp On The Quality of Your Business Card

Now there is an inherent problem with physical business cards. The shoddy, cheap ones, which are not thought out and rushed. These “might” make it back to my desk and “might,” if relevant, end up in my contact system (more on my flow and system later). But more likely than not a poorly made card doesn’t get very far.

Call me a snob, but a business card is an extension of you and your brand. It creates a first impression. The only thing worse than a poorly made card is not having one at all.

There are an incredible amount of business card printers out there, many make some pretty nice cards, too. Regardless, there is no excuse for having a bad business card.

The Rise of the Unconventional Card

One thing I’ve noticed lately is unconventional cards: Different sizes, layouts, and materials.

The latest card I’ve gotten that is still on my desk is made of METAL! Yes, I said Metal. Let’s just say that card (and the information it contains) will probably stay on my desk for a while and might even get that person some business.

Now, you can Google where to get metal business cards and find tons of companies that can do them. But why not try out Full disclosure: I’m the social media manager for SWGPromo, a company that runs Even with this relationship, I’ve seen the quality of what they can do and all can say is WOW.

Keep in mind that, with most things, the fancier the card the more expensive it is. Though for the opportunity to make the right first impression, the prices aren’t steep. If you go to and like what you see, use the promocode SETH10 at checkout for 10% off.

My Business Card Flow

As promised here’s my business card flow:

  1. Receive a business card
  2. Examine it and find out more about the person behind the card
  3. Put it in my  shirt pocket for safekeeping
  4. Once home I scan the cards I get at a meeting or event into FullContact, which transcribes the data and puts it into a searchable database that works with my email client of choice (GMail and Google Apps for me)
  5. I then go to LinkedIn and find those people and connect with them there as well